Netflix Severs DVD-by-Mail Arm, Calls it "Qwikster" and Adds Videogames

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Kurgan

If Netflix's streaming content was decent, the move would make a little sense.  However, the streaming content was never great and in the past few months it has gotten worse.  Most of the TV series I use to watch on the streaming service disappeared and became DVD only.  I guess Netflix's senior team will say that the purpose behind severing the ties between the DVD and streaming services was to help the streaming services contect groww.  Unfortunately, for them it has gotten worse and based on what I read in the papers and blogs, Netflix is losing so many of its deals the streaming will get worse.

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h e x e n

I would love to see Netflix founder and die. Here's a company that had it all, and flushed it down the toilet. It would be such a great example of what happens when you try to monetarily rape your customers.

It's like watching Charlie Sheen come undone on tv. It's a trainwreck you want to watch.

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FLGibsonJr

I cancelled my membership before its September renewal...I thought it was somewhat worth it when you had both the streaming and DVD options, now with just the one option...for me it is no longer worth it.

Regards,

 

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Ghostryderflyby

Raising prices, while cutting content (no more Sony or Disney content) and making DVD service extra and a separate company. I struggle to think of a time I've seen a company try harder to alienate it's customers. I think I'm going to finish my way through Battlestar Gallactica (the new series, just finished season 2) and seek out a provider that isnt' intent on pi$$ing me off.

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ZayLay

Calling the Snail Mail portion of your company Quickster is classic LOL

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phaed

Marketing wise was it was probably inevitable, and seen as a wise decision for the parent company. Consequently, I cannot but wonder just how many times one can survive being shot in one’s own foot? I truly believe it is time for Netflix to settle down and assess their future ( if they have one) with cool heads and a bit more calm. As far as Netflix customers are concerned, "It sucks!” It was a good run . . .

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bling581

Well one foot is just about mutilated, so they're left standing on one good one at the moment. They won't be able to take much more.

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Pball1224

I agree with the majority of other comments. Netflix/Quickster is moving in the wrong direction, making the user experience both more difficult and more expensive. It just does not make sense to split up what has been pretty good integration so far. Now I have to manage two separate queues on two sites, two sets of billing and address info, two rating and recommendation systems, and work harder to make sure what is on my instant queue is not also on my DVD queue. I've held out this long, even through the price hikes, but this is the last straw, I will be seeking an alternative service.

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TechLarry

How the mighty have fallen, and mostly at their own hand. 

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Nyarlathotep

My wife and I dumped Netflix when the 28 day wait was imposed. We switched to Blockbuster's mail service. We don't use streaming and Blockbuster's service includes games. So far so good. We'll see how long Blockbuster stays in business.

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bling581

Netflix is really shooting themselves in the foot with these recent moves. Why in the world would I want to go to a separate website to manage my mail queue? I will need to keep both websites open to cross reference titles to make sure they're not already available for streaming (unless they magically make them linked somehow but doesn't sound like it).

They're doing everything too fast.

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Biceps

Fragmenting your business and providing a less streamlined solution to your customers, yet at what will most likely end up being a higher price-point.  What a fantastic proposition for your customers! I was trying to decide what to do with my Netflix subscription, and you just made it very easy, Mr Hastings. I quit.

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Trajan330

I hope the turn around on the games is the same as the BD/DVD's.  I used to belong to Gamefly and it would take up to five days for me to get games in the mail after they shipped.  With Netflix I get discs the day after they ship.

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codepath

Qwikster was thought up by the same person that came up with Syfy.

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praack

gee - I hear nothing of this via email but only through blogs like this- wonderful

What I expect is that this will be a spinoff and sold to the highest bidder shortly so my netflix days are coming to an end it seems.

 

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razorpetti37

I got the email this morning from the CEO. I thought it was junk mail until I actually opened it. If you have a subscription, you probably should have gotten it.

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ssbowers

This sucks. I appreciate the streaming service, but I don't think it's ready for prime time. There simply aren't enough titles, and the quality is not on par with Blu-Ray or even DVDs. I don't know if I want to pay for streaming only. It looks like crap on my 46" plasma....

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InTheAirTonight

We are still going to have to pay extra to add video games to our plans.  Has anyone else noticed that while they raised our prices for streaming they are actually losing some of their content (Sony & Starz). Can we get a decrease in our prices since they are losing content?

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StarWolf

I like that they are going to add Video Game Rentals as an option, just confused why they would need to split the company. You can still have two parts belong to the same whole.

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Red Ensign

Unless you're looking to sell off the DVD rental part. These rumors have been flying around for the last year or so. This move is the next logical step towards that goal.

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jaypers

This is a mistake.

Netflix's brand is not strong enough to split into 2 entities. It waters their brand down too much.

Hastings is bringing about the fall of Netflix.  Someday we will be reading about it like other short-lived services and .coms that failed. 

 

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I Jedi

The Netflix Bust

 

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someuid

I've defended Netflix in the past, simply because markets can shift and shift fast, when you least expect it, and generally not in your favor (the business' favor I mean).

But even this seems like a shove off.

Regardless, Neflix is still the best game in town when it comes to streaming.  All other services are either commercial ridden (hulu) even with a paid subscription, illegal (torrenting), expensive (single movie rental via Amazon or your cable/satellite provider), bloated (cable/satellite packages that force you to buy blocks of channels that have been arranged to maximize the number of packages you buy) or the future is expensive (every media conglomerant wanting $10/month for their catalog along, i.e. HBO and Starz.)

Hence, I'll be sticking with them on their streaming only plan.

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warptek2010

You had me until the last sentence. Your points hit right on the head as to what is wrong with the entertainment industry... it basically comes down to selfish greed. We're living through some very hard times and these entertainment companies are basically living in another world where the apparent value of their product goes up instead of down? Couple this with the war they have declared on the public for pirating and illegal downloading. No, it's not enough for them to settle for a few bucks here and there they want half million dollar settlements from people that mostly make 1/10th of that or less in a year. We occupy the same planet but we're completely different species to them. No thanks to any of this crap. I'll stick to a very basic package from Dish Network, at least for now.

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iceman08

"There are no pricing changes (we’re done with that!). Members who subscribe to both services will have two entries on their credit card statements, one for Qwikster and one for Netflix. The total will be the same as the current charges."

 

If he truly holds to this, I see no reason to complain

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dstevens

If any of the changes upset or confuse you your an idiot

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Red Ensign

Never, EVER, attempt to call people idiots unless you actually know the difference between "your" and "you're". That said, don't be ignorant and assume the general public is as savy as Maximum PC users. I work for Disney and every day I see the general public proving the fact that "common sense" is not common. This is nothing more than being prepared to sell off the DVD side. As soon as a company becomes run by it's shareholders, all regard for the consumer becomes non-existant. The only ones who matter are those holding your companies stock.

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Phrish

I guarantee you this isn't doing anything good for Netflix shareholders...

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Luminosity47

savvy* but, +1. lol.

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iceman08

I actually applied for Disney, and waiting to hear back from them. I can't wait to hear "When is the 4 o'clock parade?" multiple times a day

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I Jedi

It's not that it's confusing for the average person, but it's about the package Netflix is offering to it's customers now. Instead of having a simplified website, for which customers can easily manage DVDs and instant videos, they are now forced to use two separate entities to do what was once one simple thing. In business, you always simplify everything the best that you can for your customers. Even programmers are taught to make their software idiot proof, which is to say to make it easy for the consumer to use and manage the product. Even I'm frustrated now about this. The price hike increase didn't really bother me that much, but now I have to use two different services instead of one just irritates me.

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RedAnt751

I dropped the DVDs (I was renting 3 DVDs at a time) as soon as they stated they would hiking up there prices.Now I think I will be dropping the streaming as well.They have showed me that they don't care about their user base at all and I dont like the way they have hanndled this transition. it's Time for me (and my Money) to move on.

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HiGHRoLLeR038

For someone who goes to 'netflix.com' for their 'movies' will now be very confused and upset that they have to go to 'qwikster.com' for dvds and 'netflix.com' for streaming.  But i kinda like this decision and i hope this helps netflix expand their streaming selection...but thats wishful thinking.  

but im glad hastings was frank and told us all whats going on.  thats nice having the ceo of a company just come right out and tell you the story rather than finding out from somewhere else.  Its going to be interesting to see the future of this company.

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vgrig

"spent Sunday penning an apology letter to subscribers" - right, apology, lol...

So, in his mind an apology and and a baseball bat forcefully inserted into subscribers anal cavity (which is what they are doing with this split - you really want us to believe 2 services won't cost more than one?) are the same thing... 

I love how execs think they're such a manipulative geniuses. This hole thing is very transparent and has nothing to do with apology to subscribers - it's all about kissing shareholders butts: shedding dvd by mail business allows Netflix to be rated by wall street and a pure streaming company, which means higher stock... Simple as that.

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Jonthomasdesigns

Its just to sell the Dvd side as soon as possible ... Oh and streaming sucks

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Caboose

What do you find about Streaming that sucks?

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jaymz668

Poor selection, doesn't work when the internet is down. Uses too much data and pushes us over the cap.

 

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Caboose

Poor selection, ya I'll give you that one. Licensing takes time. I'm sure most of it lays on the content holder though. Refusing to allow certain things to be on the streaming service.

Your internet stability isn't the fault of Netflix, and hell, when your net goes down, nothing that requires internet will work. But thats where offline games, television (as long as its not IPTV), physical copies of movies, even those dead tree things called Books can be used.

Using too much data - you can change your streaming settings to stream in a lower quality if you're unable to increase your data cap/speed.

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razorpetti37

You're right, licensing does take time. You're also right about the content holders being either stubborn or greedy. While these are valid excuses, the primary issue remains. If Netflix wants to cut bait on their DVD service, which has a very complete library, and rely on their streaming service, which is mostly at the mercy of the content holders, they are going to suffer from lack of content. Regardless of what streaming technology they use and how cool the interface is, if there is lousy content, why would you want to pay for a monthly subscription fee?

To me, without the fallback option of renting a title on DVD, if most movies I'm looking to rent aren't available on streaming, why even have the service? Thats why I was putting up a fit when they even split the two plans, let alone splitting into two companies. To me, the DVD service was my main source, and if they happened to have the same title in their streaming service, great. It was a matter of conveinence, as I always thought of it as a bonus feature, not a primary form of obtaining media.

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big_montana

Limited titles for one, and as others have stated, their content looks crappy on high def sets. Looks like i twill be Redbox or Blockbuster rentals from now on, or the local Family Video

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Caboose

I have an HDTV, and I find that anything streaming in HD looks just fine. the SD stuff is obviously going to be of lesser quality, but its still watchable.

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chop_slap

Depends what games...

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