NEC Developing Minority Report Style Targeted Billboards
Get ready to kiss your privacy goodbye. Those horrifying billboards from Minority Report that know everything about you are one step closer to reality. Japan’s NEC has created the Next Generation Digital Signage Solution, a system that tailors ads based on who is looking at it.
This new system isn’t going so far as scanning your iris to look you up in a huge advertising database like in the movie, but it is guessing what you might like based on age and gender. The billboards will be able to determine gender and age to within 10 years by snapping a photo. Some are already crying foul, claiming the signs would be an invasion of privacy. NEC claims the ads would be anonymous and the digital imaging system would delete the images of people used to build the ads.
Do you think this is an acceptable system? It could mean you’d see ads that are more relevant to you, but does anyone really care about that? If this scares you, then start putting together a disguise now. NEC says several companies are interested in the signs, and they might make it stateside in late 2010.

![]()
Rocketpop
March 12, 2010 at 6:02am
Wow, that's pretty cool. Since it doesn't identify me specifically and store the information, I don't care if it tries to determine my age and gender (as long as it doesn't mess that up). I guess we won't get, "Welcome, Mr. Morimoto!" like in the movie, though.
![]()
M-ManLA
March 11, 2010 at 9:55pm
I mean, this is safer than handing your credit card to the cashier. I guess no one things about that though...
Electronically charged
![]()
mesiah
March 11, 2010 at 9:02pm
I still don't understand where people are getting their expectation of privacy in public places. For years and years any store you set foot into has had a surveillance system. You don't see people bitching about being recorded then. If you don't want people to see you, don't go out in public, simple as that.
![]()
Tenhawk
March 11, 2010 at 9:11pm
I can't say that I disagree in this scenario. They're not accessing anything they don't already have, they're just making use of data that they've been legally gathering for years. So what if the cameras are behind a computer display instead of bolted to the ceiling? Ok, I wouldn't be too happy if they were actually identifying people and accessing more than public data... but that's not what they're doing. If they begin digging through my emails, credit history, and browsing history THEN i'll be pissed off. So long as they access only publically available data, well frankly, we don't have any precedent to be back up a complaint here.
We've let them photograph us, we've let them videotape us, we've even let some stores track us online. The fact that they're developing new tools to let them do just that shouldn't come as a shock anymore.
I'm not saying I'm in love with the concept, to be frank... I'm not. However, I'm afraid that we signed away that right and freedom a long time past... along with far too many others. And once you give them up, it'll take blood or a freaking miracle to get them back.
This is just one I'm not willing to bleed for, and after checking my pockets I'm all out of miracles. Sorry.
![]()
nekollx
March 12, 2010 at 9:30am
+1
------------------------------
Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.














