NBC Breaks Records, Develops New Methods for Beijing Olympics Coverage
Posted 07/17/08 at 12:41:14 PM by Mark Edward Soper

eWeek reports that NBC will provide 2,900 hours of live TV coverage, shattering the 2,562 hours of combined US TV coverage for all previous summer Olympics games. According to NBCOlympics.com, though, the number is even higher (3,600 hours) when all NBC Universal networks and NBCOlympics.com are taken into account.
What's even more interesting, though, is how NBC will do it. They'll be shooting half of the coverage in HD (they'll need 11TB of storage just for that) and the remainder in standard format (6TB).
Who's Storing It for NBC?
Isilon Systems and Omneon Video Networks are providing the hardware and software needed for the storage data centers NBC will use for this unprecedented level of coverage.
World, Meet Proxy-Based Workflow
To enable NBC to cope with thousands of hours of coverage, NBC and its technology partners have devised a concept called proxy-based workflow. Instead of sending full-quality HD streams from Beijing, the editing process uses lower-quality MPEG-4 streams as a proxy for HD.
Covering the PC and Device World
As you've already learned in our previous coverage, TV Tonic will deliver Vista users with Windows Media Center up to HD Internet TV via TVTonic and will provide Silverlight-based streaming video for other operating systems and browsers. NBC will also provide main event highlights for mobile devices as well.
For all NBC TV, computer, and mobile device coverage of the Beijing Summer Olympics, go to NBCOlympics.com.
OR....
Submitted by Shalbatana on Fri, 07/18/2008 - 7:44am
They could have used Sony's XDcam format, which records a hi-def image and simultaneously a low-res version (in camers) good for sending even through a phone connection. Perhaps that's what they are using.
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17TB?? Whoopdy doo!!
Submitted by PhynaeusClaw on Thu, 07/17/2008 - 11:13am
17TB isn't a lot of space these days. I just saw a 1TB drive online for under $190. Couldn't they just shoot it all in HD for the 5 extra TB it would take??
Not such an easy question
Submitted by Marcus_Soperus on Thu, 07/17/2008 - 4:51pm
Why not shoot it all in HD? Here are a couple of suggestions: there might be a shortage of HD cameras, and don't forget that most of us don't have access to a reliable HD signal yet (my OTH NBC HD signal from a broadcast tower less than two miles away from my home sometimes looks like they're playing the old "freeze in place" game).
And, the reason NBC's using proxy edits is because the storage capacity is way, waaay ahead of the ability to transport it on a timely basis. Upgrading the network between Beijing and New York for a short-term event just doesn't make sense. What NBC is doing with proxy editing methods is enabling them to spend the money on storage and storage management (which can be easily moved elsewhere when the Olympic torch is extinguished in Beijing), not on immovable network infrastructure.
In a way, this is similar to what was done back in 1953 when Queen Elizabeth II was crowned. The networks invested in equipment and commentators to cover the coronation, and then used jet bombers (the long-lived English Electric Canberra) to transport the film to the US and Canada.
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