MySpace Looking to Return to Relevance October 15
Things are looking grim for the once king of social networking, MySpace. The site's numbers have been plummeting since Facebook and Twitter started to really gain traction. In December of 2008, MySpace had 43 billion page views. Last month they were down to only 12 billion according to ComScore. But on October 15, MySpace is expected to take one last stab at this whole social networking thing with a complete redesign of the site.
The new design is being called Project Futura internally. It is described as a much lighter interface. It will have less clutter and will focus on the news stream. Sound like any wildly successful website you know? Parent company News Corp. is expected to be keeping a close eye on the project. It's no secret that the value of MySpace has plummeted since it was acquired.
Can a redesign, however needed, stop the bleeding? It might just be too late for MySpace. With Facebook and Twitter both growing by leaps and bounds, News Corp. might be looking at an unpleasant reality in the coming months.
