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MySpace Eating Facebook's Dust in Traffic, Users

Posted 01/28/09 at 10:11:28 AM  by Paul Lilly

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In the latest episode of As the Social Networking World Turns, Facebook not only remains the most popular hangout, but now boasts twice as many users as MySpace. That wasn't the case back in June 2008 when, according to ComScore, both sites hovered around 100 million unique users. Since that time, Facebook has grown by another 100 million users, while MySpace appears to have plateaued.

However, there's always a twist, and MySpace is quick to point out that it still dominates the lucrative U.S. market where the bulk of advertising revenue is to be made.

"We are laser focused on building a sustainable global business which we measure by profits and revenue -- not just eyeballs," MySpace said in a statement. "In a tough economic climate, our international revenue is up 30% year over year and we continue to focus on those markets with the strong monetization opportunities.

"Additionally, MySpace continues to dominate the U.S. market -- where the bulk of online advertising revenues reside -- both in terms of monetization and user engagement with more than 76 million unique users and a 40% spike in engagement year over year."

While true for today, MySpace would do well to prepare for tomorrow. Consider this interesting tidbit: According to ComScore, the internet recently passed a billion global users, which means one-in-five internet users are on Facebook.

Image Credit: TechCrunch via AdAge

COMMENTS:4
TAGS: Software, facebook, myspace, Social Networking
COMMENTS
avatarboth are pretty lame

Submitted by hogkill on Wed, 01/28/2009 - 1:42pm

They both contributing to the problems of today's society.  Socializing over the internet with people who you may or may not know isn't the same as socializing IRL.  I had hoped most people would have grown out of this but they haven't.

The only social networking site i use is myanimelist.net because it actually tailors to a specific interest.  I know some people use facebook to actually coordinate IRL clubs, get togethers etc. and myspace has been useful for independent music artists, but for the most part they look like places where 12 year old emo girls can pretend to be friends with middle aged men from a completely different country.

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avatarMyspace failed because it was too customizable

Submitted by Pball1224 on Wed, 01/28/2009 - 12:23pm

I'd call myself a power user, and I love having options, but Myspace is one case where giving too many options to too many idiots was it's downfall. Sometimes creativity = looks like crap. Black text on black background, annoying music that auto-plays as soon as the page loads? I thought we got past these things after the whole geocities and personal webpage craze went away.

I was never comfortable with the idea of allowing entry of code for layout editing in Myspace, that to me seemed like an invitation for hackers. And lastly, I truly felt that Facebook had much better privacy settings  from the start. Sure there's been a few slip ups, but you should not be posting anything on a social network that you want to keep ultra secure anyway, duh.

While Facebook is a bit more restrictive on your individual creativity, it's also a hell of a lot easier to find what you're looking for. After a very short period of time you realize where stuff is, and that it's the same for every profile. Another pet peeve of mine is horizontal scroll bars, and Myspace had them all the time!

I was a Myspace user, and the moment Facebook opened its doors to everyone I jumped ship and never looked back.

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avatarMySpace is like MS-DOS.  It

Submitted by icebird on Wed, 01/28/2009 - 8:46am

MySpace is like MS-DOS.  It was nice for a time, has its fan-boys, but it's too big a PITA to maintain.

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avatarmyspace is and will be far

Submitted by MrNaPaLm32 on Wed, 01/28/2009 - 8:45am

myspace is and will be far into the future.

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