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MTV, MySpace Want to Insert Ads in Pirated Videos

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It is common knowledge that a plethora of copyrighted video content is easily available across the social web. Content owners, however irate, have not been able to clamp down on rampant piracy across the social web despite the full cooperation of social networking websites.

But MySpace and MTV Networks have adopted a more out-of-the-box approach and have tacitly embraced piracy: they now intend to benefit from pirated content.

MTV and MySpace will test a new technology this month that will automatically replace pirated content – uploaded by users – with ad-backed content that is perfectly legal. The innovative technology, which has been developed by Palo Alto-based startup Auditude, is based on the company’s patented video identification tool.

MTV’s conciliatory approach is a straw in the wind as more content providers will be tempted to follow its lead.

Image Credit: Cnet

COMMENTS
avatarHow can they do that.

How can they make the ads appear in pirated material and not in purchased material. If they could easily identify pirated software/games, wouldn't they have been remotely deactivating them for awhile now.

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The quick brown fox jumps over the lazy dog.

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avataror you know...if you can

or you know...if you can identify prirated materian dont...just spitting in the wind here...block it from uploading?

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