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It's a fact of life: all of the manufacturer graphics cards are built using the same core GPUs from Nvidia and AMD, so for a card to stand out, it needs to bring a little something special to the table. Some manufacturers go for sky-high overclocks; others go for unique cooling systems. MSI offers both with the newly announced GTX 680 Twin Frozr III OC.
As you might have guessed from the name, the big draw of the GTX 680 Twin Frozr III OC is MSI's third generation Twin Frozr custom cooling system, which rocks a pair of 80mm fans with grooved propeller blades along with several nickel-plated copper heatpipes. MSI claims that the Twin Frozr tech keeps the card 22 degrees (Celsius) cooler and 10.2 decibels quieter than a reference GTX 680 under full load. The Twin Frozr design has a decent reputation for keeping cards, well, Frozr'ed, so it'll be exciting to see how the GTX 680 Twin Frozer III OC actually performs.
Of course, you can't have the "the GTX 680 Twin Frozer III OC" without the "OC." The video card rocks a modest overclock at 1058MHz base and 1124MHz boost speeds. Memory speeds -- and pretty much everything else -- stick to reference specs.
Price? Availability? Your guess is as good as ours. MSI didn't talk specifics in its press release. Hey, MSI fans: Are you interested in this or holding out for a Lightning variant?