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MSI Runs Out of Adjectives, Dubs New Motherboard Series 'Xtreme'

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MSI joins a growing list of manufacturers to take the easy route and describe a new product as 'Xtreme.' In this case, MSI is referring to its just-released Xtreme Speed motherboard series, which seeks to capitalize on Intel's also just-released P55 platform.

According to MSI, Xtreme Speed boards will integrate three high-power features, including:

  • OC Genie - Detects and sets performance-optimized CPU, RAM, and chipset settings with the press of a button.
  • SuperPipe - An 8mm full copper heatpipe that MSI claims is 60 percent thicker than traditional heatpipes. MSI says you can expect boards equipped with its SuperPipe to run up to 50C cooler than those without.
  • DrMOS - Technology which combines a Driver IC, a Top MOSFET, and a Bottom MOSFET into one chip. MSI says the shorter distance ultimately results in 4 times faster phase switching speed and over 90 percent better power efficiency.

In addition to the above, Xtreme Speed boards will come with MSI's True Blu-ray Audio, power eSATA, a USB safeguard to prevent damage from short-circuits and ESD, active phase change switching (APS), and a handful of other goodies.

Xtreme Image Credit: MSI
COMMENTS:12
COMMENTS
avatarsaw this board

MSI showed off this board at quake con it is really cool but still it has an led touch for power..... I get why for extreme over clockers but there board didnt have a slot for the manual turn on that conects to your tower.

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avatarAnother marketing term beaten into the ground.

In the 1990's, the label "Special Edition" or "SE" was beaten to death by marketers looking for product names.  "Xtreme" is today's marketing cliche.  When everything is "Xtreme" then nothing is.

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avatarSort of like every other

Sort of like every other movie and TV show described as an "Event." You know, "Don't miss the new series premier event of the season!!" Drives me Ape Shit. To the Xtreme.

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avatarHey....

...Maybe marketers can start calling products "Special Edition Xtreme" or "SEX".  That combines every marketing cliche of the past 20 years and sex at the same time!

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avatarGenious! I'm going to steal

Genious! I'm going to steal that and make millions! BWUA-HA-HA-HA-HA (evil laugh).

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avatarlol ya that really brings in

lol ya that really brings in the sex appeal

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avatarThis is the best sig

This is the best sig ever!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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avataroff topic

wonder how many replies can you place for 1 comment. how far to the right will it go?

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avatarlets find out

lol i duuno, lets find out

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avatarThis is getting rediculous.

This is getting rediculous. Wait..maybe that will be next.. "MSI x99 rediculous edition"

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avatarI would buy it if it

I would buy it if it was ridiculously affordable.

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avatar is it further? This is the

 is it further?

This is the best sig ever!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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