Motorola Launches Second Volley in iPhone Antenna Assault
Apple is doing everything it can to deflect attention away from the iPhone 4's janky antenna design, like calling out other smartphone makers for supposedly being in the same boat, including Motorola and the Droid X. To be fair, Motorola (and Verizon) fired off the first marketing missile by taking out a full page spread in The New York Times earlier this month taking digs at the iPhone 4 in the small print.
Now Motorola has begun rolling out a second ad, and this time, the company is blasting Apple's iPhone 4 in large print by titling it's second spread "NO JACKET REQUIRED." The rest of it goes like this:
"At Motorola, we believe a customer shouldn't have to dress up their phone for it work properly. That's why the Droid X comes with a dual antenna design. The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket. For us it's just one of those things that comes as a given when you've been making mobile phones for over 30 years."
Ouch. It will be interesting to see how, or even if Apple responds.
View the ad here.

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Keith E. Whisman
July 29, 2010 at 2:59pm
About the cat and dog fight pictured above, WHO WON? How did that fight go? Was the dog KO? Or did the dog come back at the cat?
I would love to see Bill Gates kick Steve Jobs ass. Who wouldn't want to see that happen, eh? Just one punch and Steve Jobs would drop to his knees crying... I just know it...
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warlok180
July 29, 2010 at 1:55pm
The press that Maximum PC keeps pushing daily about Apple is really getting annoying. Granted, this is a PC website and anytime something happens to your direct competition maybe that's a good thing. However, all it's doing is just fueling the fanboy wars just like all of the videogame websites where it's Xbox vs. PS3 vs. Wii.
I love this magazine for all of the good information it provides regarding PCs and Windows. I just built my first computer following all of the great advice from the experts here at Max PC. All of this Apple hate is just lowering the quality of the journalism reported on this website. I will admit in addition to my awesome PC computer, I do also own Apple products (Macbook, iPad, and even the infamous iPhone 4). I think they're great products too. Do they have all of the flexibility and mods that my PC does? Well certainly not. However, my wife loves their products for their simplicitiy and ease of use. They definitely have their flaws, but that's why there are alternatives. If you don't like the products, especially because of their functionality, or lack thereof, then don't buy them.
But all of this negative press is getting tiresome. Report on something worthwhile. And I will come out and say that my iPhone 4 works great and is an awesome phone. I have had dropped calls, but then again I've had dropped calls on my other phones including those I've had on Verizon's network. Never had a Droid so can't comment on it. I'm sure it's great.
Anyway, that's just my thoughts. I hope Max PC will focus on the things that it does great and stops fueling these fanboy wars. If you don't like Apple, and I'm sure 98% of the people on this website don't, stop talking about them!
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Mister Friendly
July 29, 2010 at 9:36am
Selling another 9 million phones before the end of Q4. More record profits. etc.
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bart3385
July 29, 2010 at 9:21am
Now let's see how Apple squirm its way out of this one.
My gut feeling is that, they'll just ignore it. Pretend it never happen.
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sniggler
July 29, 2010 at 7:37am
I can't wait to see what that whiner Jobs has to say at his next press conference... Or maybe Apple will just sue Motorola, like they do when taking care of most of their problems.
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Julyjules
July 29, 2010 at 7:07am
Take that Apple! That's what you get when you try to put everyone in your sinking boat! The guy who came up with these ideas at Motorola should be given a bonus! I like the ads!
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austin43
July 29, 2010 at 11:40am
Do you mean their boat is sinking because of all the money from record sales? Must be pretty dense money...















