MOG Rolls Out Free On-Demand Music Service

Posted 09/15/2011 at 10:18am | by Brad Chacos

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The Internet radio market is getting more cluttered and cut-throat seemingly by the minute these days, with new services popping up left and right and trying to lure PC users with their siren songs. MOG has evolved into a top choice of many listeners, but until now, only paid subscribers could tune in. That changed this morning, when MOG introduced a free version of its service that features, um, a refillable gas tank.

MOG’s dubbed that gas tank “FreePlay,” and it’s a visual indicator to how much more free music you can listen to. Listeners will be able to top off the tank by exploring the MOG site and participating in social media and advertising-related activities, such as creating and sharing playlists. The advertising options aren’t up yet, but MOG hopes to earn some money by, say handing out free music in exchange for watching a movie trailer.

As we mentioned in the “How To Choose A Streaming Music Service” feature over at Maximum Tech, MOG brings a lot of interesting features to the table, including the 320Kbps audio quality (that’s the best around), an on-demand 11 million-song-strong music catalog, a cool “Mobius bar” that allows you to fine-tune how much you’ll hear from a particular artists, and excellent hardware support for paying customers. The free version will be ad-supported and web-only, but listeners will get 60 hours of promotion-free listening in order to whet their taste for the service.

The free version went live today, so you can head over to MOG and check it out for yourself.