Mobile Internet to be 2x Desktop Internet, Says Morgan Stanley

Posted 12/16/2009 at 2:05pm | by Pulkit Chandna

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Desktop-style internet browsing is expected to become a mainstream feature across all mobile phone segments, including budget and feature phones, as mobile phones are now being taken very seriously as internet devices by vendors and users alike. With an increasing number of people taking to the internet on  mobile phones, the mobile internet market is certainly headed upwards, both in terms of its overall worth and bandwidth consumption.

Morgan Stanley has published a couple of voluminous reports, called 'The Mobile Internet Report” and 'The Mobile Internet Report Key Themes,” in order to quantify this boom. According to the two documents, it expects the mobile internet market to be "at least 2x size of Desktop Internet”  in the coming few years. A recent study had confirmed the iPhone's status as the most popular mobile internet device when it revealed that the smartphone accounted for half of the world's mobile data bandwidth.

Does this mean that the iPhone will ride the mobile internet wave to become just as popular an internet device as the ubiquitous PC? Morgan Stanley definitely believes the odds favor the iPhone, which "may prove to be the fastest ramping and most disruptive technology product / service launch the world has ever seen." The firm believes that smartphone shipments will outnumber PC shipments by 2012.

Image Credit: MegaGames