Microsoft's New Ad Campaign: Owning a Mac in a Recession is Totally Uncool

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Bender2000

I don't see how a software company is taking all the credit for third party hardware price advantage. Kraft Mac and Cheese is the same whether you use brand A margarine or cheaper brand B. Truthfully, she could buy that same laptop then hack it and run OS X. So how is that an advantage to Microsoft? This is more of an argument to buy a Psystar. What if she had gone in and chosen a Linux computer? Microsoft is incidental in this case, not the prime reason the laptop was cheaper.

I hope she doesn't get bitten by Conficker this week.

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Asterixx

Nunc est bibendum!

I'll tell you exactly how a software company is taking credit for the cheaper price of third party hardware: Because Microsoft allows its software to be run on third party hardware.  Apple will only sell you the Apple OS if you're running it on Apple-branded hardware (Psystar notwithstanding, it is against the OSX EULA to run it on anything other than a Mac, so running a Psystar is illegal and is no more a valid argument than running a Windows box with an illegal copy of Windows is). Microsoft will sell you a copy of Windows to run on anything at all. No hacking is required to get a Microsoft OS to run on any run-off-the-mill machine. To legally run OSX you need to buy an overpriced collection of hardware that has no differences from the hardware that you'd use to run Windows, except price. To run OSX on anything other than an Apple you must 1) Break the law and 2) Do a bunch of hacking that completely mitigates any "ease of use" and "stability" claims Apple makes about OSX.

 ...so yes, Microsoft has every right to claim credit for PC's being cheaper than Mac's. It is Microsoft's allowing third parties to build and market equipment that runs its software that has resulted in competition, which led to lower prices. Apple's insistence on selling you its brand name and suing anybody that says otherwise has resulted in a monopoly, which has resulted in higher prices. 

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Bender2000

Bibi, MicroSoft doesn't occupy the position you are claiming. Apple indeed prices their PCs much higher and locks you into a tight eco system. Windows runs on a lot more hardware, but that is not why PCs are cheaper.  You are ignoring the fact that some PCs are cheaper than others simply because some manufacturers use cheaper parts. MicroSoft has no say in that, they just provide the OS. MicroSoft isn't running around blessing these parts and allowing them to turn into cheap PCs, they sell them an OS and take their cut. If you remember they will even sell you an OS that won't run on your PC, like early Vista Ready PCs. Why? Microsoft doesn't check all parts out there and allows them to run with Vista, the parts are designed to a standard and the manufacturers get them to work with the OS through drivers. As far as Microsoft allowing third parties to run their OS, its more Intel letting third parties to run their instruction set that and BIOS that lead to standards and the variety we enjoy now. Criticize Apple for maximizing profit at every turn all you want, but you can't say MicroSoft deserves the credit that manufacturers like Asus and HP earned.

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Asterixx

Nunc est bibendum!

Yes, some PC manufacturers use cheaper parts, but the fact is that you, I, or anyone else could build a PC using identical parts that Apple uses, from the same manufacturers, with the only differences being firmware, OS, and the case, for about 30-50% of what Apple charges for their PC. If so inclined, we could also buy a pre-built name-brand PC whose internal components are every bit as good as those in the Apple (they're as good because they're identical) for 30-50% of the Apple price.

Criticise Apple for overcharging? Far from it. You've got to hand it to Apple to get away with more than 100% markup on run-of-the-mill components just to get a white computer that won't even do the things that most other, much cheaper computers will do. It is not a perfect business model, though. One need only look at Microsoft's market share compared to Apple's, and Microsoft's bank account compared to Apple's, to see which has the better idea. Everybody hates MS and loves Apple, yet everybody gives their money to MS. I'd go so far as to say if it wasn't for the iPod (incidentally, another overpriced
POS that paying more than double gets you nothing but a name) Apple
wouldn't even exist today.

I know the numbers in my first paragraph there are accurate because I bought two computers this past year, a laptop and a desktop, and both times I briefly considered Apple. The consideration disappeared the moment I priced them up and discovered that I could buy THREE HP computers for the price of ONE Apple. I paid $350 for an HP desktop sporting a 2.2GHz Core2 Duo, 3GB RAM, 500GB HDD, lightscribe DVD burner, etc. The cheapest Apple I could find (iMac) was over a grand and the components weren't even as high end as my low end HP. My reluctance to buy Apple was cemented by the fact that even though it cost three times as much it wouldn't run the software my business depends on. Sure, I could use Boot Camp to run Windows on the Mac to run my programs, but to pay three times as much for a computer just to have to run Windows on it anyway would just be stupid.

I didn't buy three HP's, BTW. I bought one, then used my savings to buy a colour laser printer, digital camera, and cheap Chinese MP3 player. And Apple didn't get a penny.

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Bender2000

The whole idea that Microsoft has anything to do with PC price advantage is the selling point of the ad, and its just plain wrong. Ever since the clone PC break, when the industry went to standardized ATX parts and IBM went off with MicroChannel, prices have fallen. MicroSoft had nothing to do with it then, they were struggling with OS/2 and DR-DOS as viable competition. What they did was leverage themselves into the business software market and tied Office to the OS, something WordStar and Lotus could not do. That is why they command marketshare, and there is some debate that they got there legally. Whether running Linux, Windows, OS/2 or DR-DOS makes no difference to a PC. Microsoft makes no money on hardware for the PC, they get it by overcharging for Vista and even more by overcharging for Office. SInce Office is the de facto business standard who would even consider an alternative app that would be incompatible with past work and impede cooperation? MicroSoft has business by the balls since they can't change over to something else because of incompatibility and training. So people choose their home PCs by compatibility and price, extending Windows market.

As you point out, anyone can can build a better Mac than Apple for less. But what does MicroSoft do to make that happen? You think because Windows exists the hardware came around to it and its encompassing embrace made parts prices drop, which is the tail wagging the dog. Again, we just saw this in netbbooks. To price them low they were loaded with Linux. But its aWindows world so they didn't sell until Microsoft got XP on there. This points out that cheap parts, and PCs, are OS agnostic. Thank theOEMs for bringing prices down, not Microsoft.

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dracx619

i think your looking way too into this. msft is simply stating a fact -> buy a pc with windows and it will be cheaper than a mac. sure msft has nothing to do with pcs being cheaper but it just happens to be tied to it. how would you have it stated in the ad to make sense to you. im curious

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dracx619

well, you have to take into account the target audience. what regular person is going to hack the crap otu of a laptop to run osx? or spend the time to learn how to install, run, and work with linux?

regardless the factors, the point is, no matter what brand of machine, you will generally find a cheaper computer with windows than a computer with osx.

i think this is a good start (took em long enough) to start directly attacking apple and hopefully as 7 nears, they will do more of it. 

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Bender2000

The fly in the ointment is Psystar, you can get an OS X machine for less than a lot of Vista machines out there. That refutes the MicroSoft argument totally. I guess Lauren is not cool enough for an Apple and too stupid to get a Paystar. At least she didn't get pwned at Office Depot for a service plan, imagine the look on her face if they say the $699 laptop is mysteriously out of stock.

If she needs help setting up that laptop sned her over to me. 

 The only thing I am afraid of is now the PC guy in the Apple ads will be sporting a green scarf. Yikes!!

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Geeksquadmyss

First of all psystar doesnt sell a Mac OS laptop and either way you cannot make a Psystar machince for less than a vista machine, check there website!  Mac OS platform starts at $599, Windows vista model starts at $399

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Bender2000

The cheap Psystar is cheaper than many Vista PCs, I did not say it was cheaper than all Vista PCs. The fact that there is no Psystar laptop is moot, the ad is pointing out that PCs can be had for less then an Apple. You still haven't said how MicroSoft gets credit for this. You can get a netbook with Linux for less than either a Vista laptop or a MacBook, but Conanical isn't taking credit for it. What, exactly, did MicroSoft do to make these PCs cheaper then Macs?

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Geeksquadmyss

Best buy crowds dont buy PC to put linux on them, when you think PC you think windows, its not what MS did to lower prices its what apple does to jack them up and make massive profits! Something which MS has no control over is pricing of parts.

And you can buy a cheap netbook with XP as well 

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n0ctis

That's a much, much better job than the other commercials. They hit the right angle at the right time and executed it very nicely.

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Vadi

I switched to Ubuntu. Now my new laptop that came with it is better in hardware (after all, the OS came for free. 4gb ram, 8600m gt - it's nice.)

Everything is also much cheaper (browser, im, writing, gaming (I don't spend hours a day, but quake wars and savage 2 are quite fine)) - and hey, no anti-virus or firewalls to piss me off too.

It's the golden medium!

PS. Totally agreeing with Microsofts campaign. Nothing against macs... except that it's the same stuff Linux uses but overpriced. I don't do photoshop for a redeye, thanks, Picasa does it.

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DMI PC Repair

You know what.  In a PC dominated world I can see Microsoft doing that.  She'll have a problem as soon as she turns it on.  And, I'll laugh.  HP sucks, Acer sucks, and So does Microsoft period.

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Netram

Yeah Microsoft really suck.

Lets see what macs are good at hmm?

Oooh awesome, I can organise my photo collection, wow. Can't do that on Windows can I? Edit Videos? Wow, didn't know Windows couldn't do that. Windows does everything Macs do, crash less, if Windows does Crash it handles it 10x better.

And Linux.. Yeah, running servers is really fun. Too bad it can't do anything else.

Windows is the best OS on the market by far, the others just lack the global support.

Linux = poor mans Windows

Macs = For smug pricks who can't handle the simplest GUI's. Enjoy your lack of upgrades. 

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n0ctis

You're both being pendejos. OS-X is good for what it can do, but Macs are horribly over priced. Linux is a wonderful price point (go free!) and can handle just about anything Windows can... just about. While particular distributions have come a long way toward compatibility, usability and just plain visually pleasing, there are pot holes in that road. Windows, however, is the most common choice. It is the compatibility king, the most common OS, and the middle ground between pure proprietary usability and completely free and configurable power. On the down side, Windows tends to be buggy as heck (though I've yet to crash my x64 Vista machine and its taken a "beating").

Neither one is the suck and neither one is salvation.

Linux is much more than a poor man's Windows, though I agree OS-X is for smug pricks. At least there seem to be plenty of hipster douche bags using it.

I've, discovered, in my experience, that anyone too far on either side of the fence is just a blind follower.

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dracx619

amen to that!  i still prefer windows and i use both OSes extensively at work and home. i played with linux for a few months but i dont have the patience to be that hardcore yet

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tbui02721

I totally agree with you about windows and linux. I do feel those bugs but not on a grandscale and I do a lot of different crap on my pc.

 

But my sister in-law has an apple and I guess you can call her one of those rich ***** haha, she's nice though. but her apple keeps bugging up and not working and something's always wrong. Apple always avoids her and she always calls me to come to the rescue. Not FUN!!!! apple in my opinion is overexaggerated. Thank you

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Geeksquadmyss

Apples support sucks, my friends screen broke on his Macbook and they charged him $800 to fix it, my Toshiba broke FREE, telling my friend Jeff he's a f***ing moron PRICELESS 

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JK0000

I have a MacBook Pro and we really enjoy using it!  I have had a totally different support experience with Apple than what you described.  Laptop was over the warranty and I had a battery ($200) that would not hold a charge.  We went to the Geniuis Desk - he swapped it out with a new one off the shelf - No Charge.  Said "you use this a lot (keys are worn).  Replaced the keyboard - No Charge ($350 +/-).

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