Microsoft's Clippy Makes Dramatic Return in Office 2010 Thriller
Microsoft's Clippy Makes Dramatic Return in Office 2010 Thriller
Posted 07/10/2009 at 1:49pm
| by Andy Salisbury
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Microsoft’s adverts have been getting stranger and stranger, and their offering for Office 2010 is no different.
The advert comes packaged as a trailer for the action flick, “Office 2010: The Movie.” The basis for the film is simple, there’s a rogue font on the loose that causes anyone reading it to fall into a state of hypnosis and believe everything that they read. It’s then up to a mentally scarred agent to save everyone, despite the recent loss of his partner (Clippy). The trailer is filled with enough special effects to be a Michael Bay movie, and comes with nerd humor all along the way. So, if you’re interested in checking it out, you can do so here.
As for actual information about Office 2010, Microsoft will be offering a technical preview later in the month. If you’re interested, you can find additional information on their site.
Image Credit: Microsoft
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bingojubes
July 11, 2009 at 10:43am
so this is purely an advertisement for the new suite? or an actual film in production? looked like a combination of both, which made me lol.
if this IS in fact a film in production, i so wanna see this.
More600
July 11, 2009 at 1:04am
Now can you update the best of the Best section??????????///
???????????????????????????????????????????????????????
Devo85x
July 10, 2009 at 4:19pm
What is the point of making a comercial for this? (not that it wasnt good) but their main market is with OEMs, so they dont rly need a comercial... most people doing their own OS install will use openoffice
nekollx
July 10, 2009 at 4:21pm
POWER USERS will use Openoffice, Joe Six pack will get MS Office.
------------------------------
Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.
mesiah
July 10, 2009 at 7:43pm
If by power users you mean techies and college students too poor to buy office, yes. If by joe six pack you mean business profesionals and enterprises, yes.
And no, MSs target audience for office is not OEMs. The majority of OEMs do not include office. If they include anything its works. The target audience is profesionals, students, and enterprise.
winmaster
July 10, 2009 at 3:12pm
I thought clippy was off gambling his office earnings in another country. HE'S DEAD!!! NOOOOOOOOOOO!!!
O, and they should make an actual movie, that trailer was great, I want to see the (nonexistant) movie now.
--------------------------------------------------------------------------------------------------
The quick brown fox jumps over the lazy dog.
domih2009
July 10, 2009 at 2:57pm
Clippy, only those who have been subjected to it can appreciate the double-edge humor here.
Kaboums, whooshes and no facts about the actual product.
I guess this is next generation marketing.
Hopefully we can go lower: same thing to sale a political guy or gal.
Why bother with substance, Huh?
nekollx
July 10, 2009 at 3:17pm
Substance? Its a incremental update to a indistury standard softwhere. In cases like your not tryign to educate everyone what the product is they know, hell they probably have a older version already. Products like these are about buzz, about hitting something wit hthe audience that makes them want to buy version 1+ of what they already have.
------------------------------
Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.
domih2009
July 10, 2009 at 3:47pm
I understand your point from a marketing point of view.
However:
http://www.infoworld.com/print/34278
http://www.infoworld.com/infoworld/img/16TC-winoffice-results.gif
http://www.xpnet.com/iworldtest/
http://www.infoworld.com/infoworld/img/16TC-winoffice-resources.gif
In terms of usage, I do not see any transcendental difference between 2003 and 2007 except that the latter has a ribbon and is much slower and a resource hog.
So for the next update, instead of being shown a nice marketing movie I'd like to know whether or not 2010 is going to be yet another bloat explosion.
I respectfully rest my case.
AMD64Blondie
July 10, 2009 at 2:23pm
I actually giggled while watching this video.The similarity to a real movie trailer was astounding.(I don't use Office 2010 yet,as I'm still using Office 2003.)
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