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Microsoft Wants to Use CAPTCHAs to Serve Ads

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Microsoft wants to pioneer a new form of online advertising by using human interactive proofs, popularly known as CAPTCHAs, to deliver ads. The idea was revealed in a patent application that Microsoft had filed with the US Patent & Trademark Office way back in February 2008.

According to the patent application, made public on August 13, the Redmond-based goliath intends to replace ordinary CAPTCHAs with images, slogans, musical jingles, or other information related to a particular product. In order to gain access to content on the other side of the sponsored CAPTCHA, the user will have to type in the name of the featured product or other related text.

“Unlike so much web-based advertising that accompanies popular web portals such as search and news sites that users can easily ignore, here the user must actively engage in reading and understanding the content in the advertisement in the HIP (human interactive proof) challenge in order to identify the solution to the challenge," the patent filing reads.

COMMENTS:11
COMMENTS
avatarSounds like a great opportunity

For someone to finally get around to writing a decent anti-HIP app. Come on, once it gets annoying enough it will be worth the effort.

Until then just skip it or use another page to get to the same data, rarely is anything exclusive enough to be worth dealing with a big pain in the ass. Of course MS has perfected little OTHER then being a pain in the ass, so this seems like a natural enough fit.

 But think about this seriously for a minute. It's one thing to live through the CAPTCHA to create a new email account, or join a forum, but typing in "XBOX 360" every time you hit a certain page? Not going to happen.What happens when you end up going to the same page 5 or 6 times a day, much less change pages.

Imagine this site using this, every article you click on up pops a CAPTCHA, think it won't, look at how many ads you currently block in a typical site, not here though, thanks MaxPC.

Hell, I quit using my Yahoo Verizon home page when my Firefox app that overrode the autocomplete=”off” tag quit working. Without it you end up typing in your password over and over even with the Yahoo home page still up in a tab and with you fully logged in! Yahoo still hasn't figured out that they are not my freakin bank, and they really don't have anything that needs to be all that damned secure in the first place.

I expect the same thing will happen here, some sites are going to think they are important enough to us to make us CAPTCHA every two seconds and that will be the end of them.

 

VaMage

American by Birth, But Southern by the Grace of God.

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avatarFrom a business standpoint.

Thats a damn good idea. unintrusive as CAPTCHA is an already accepted automated security mechanism might as well. Good for Microsoft.

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avatarI actually don't mind this.

CAPTCHAs are a neccessary evil and image captchas work decently well as long as they are varied and extremely detailed to fool image parsing programs. Ads fit that bill perfectly as they vary month to month as a fact of the business and they're very detailed to heighten the impact on the customer while delivering a very simple product or slogan. Perfect idea IMO.

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avatarI guess it was only a matter of time.

All the annoyance of a captcha and an ad, combined!

I swear, they'd tattoo ads on the insides of our eyelids if they could...

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avatarHopefully they will be easier to read.

Sometimes I can't even read CAPTCHA's. I have to poke myself to verify that I am, in fact, human. 

-------------------------------------------------------------------------------------------------- 

The quick brown fox jumps over the lazy dog.

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avatarSilver and Gold

Microsoft has Silver live for free it should include ad's since it's free. Gold live on the other hand you pay for so there should be NO ad's. I will never pay a subscription fee to play games. I do NOT even play games on Xbox live silver.

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avatarYou can't even really do

You can't even really do anything cool with a silver account anyway.

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avatarNo one said that.

No one said it would be a part of XBox Live. Also, silver should not have this because its mostly there to sell stuff anyway. 

-------------------------------------------------------------------------------------------------- 

The quick brown fox jumps over the lazy dog.

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avatarBetter Be Free

Fine, any service that Microsoft decides to use this on better be free.  I'm not paying a subscription to live if I have to deal with even more ads, especially of this type. 

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avatarI think...

They are only going to put them where they already have CAPTCHA's.

-------------------------------------------------------------------------------------------------- 

The quick brown fox jumps over the lazy dog.

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avatar the idea is at least a

 the idea is at least a eyebrow raiser

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