Microsoft Unceremoniously Dumps the Name 'Metro'

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maxeeemum

Lets face it M$ finally sees Windows 8 will be a huge failure. It looks like they release the RTM version and their is a manufacturer revolt. Two days after the RTM Microsoft states "Metro" will not be used. To me it looks like the PC makers are saying WTF we're going to take a beating.

It should be interesting to see what M$ will try to pull next. If big changes to Win8 are not made this will be M$ biggest failure to date.

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gothliciouz

the Mojave Experiment is coming for metro!

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maxeeemum

You nailed it! I was thinking the same thing!

http://www.youtube.com/watch?v=bXrKO33Rc2g

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John Pombrio

HP split into two companies, HP and Agilent. The Agilent HTTP name was owned by some small company so Agilent had to use www.agilenttech.com for a while until money could slip under the table and they bought the name.
By dropping Metro for a bit, it gives MS an edge to pay less for the privilege of getting Metro AG to agree to let MS use the name.
You watch. Metro will be back in a couple of months and Metro AG will be richer by a few million dollars.

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bloodgain

Unlikely. Metro AG is one of the world's largest retailers -- we're talking Top 5 in revenue. This scenario is roughly like Microsoft paying The Kroger Co. enough money for the rights to use their name on a Microsoft product in the US. Kroger is one spot higher on the list, with similar revenue.

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Newk Yuler

I'll use the term "Metro" for the Windows 8 UI for as long as there's a need to remember Windows 8. The name has suddenly become an officially denigrating stamp.

Watching MS attempt subtle damage control in preparation for Win 8 is fun and entertaining!

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iheartpcs

“As we get closer to launch and transition from industry dialog to a broad consumer dialog we will use our commercial names.”

That's a blatant lie. If it was true, they would have been using the commercial name all along. What kind of company uses a name for the MAIN aspect of their OS and then decides to change it (to what? no one knows!) 2 months before release?

I'm starting to wonder if MS is messing Win 8 up (in all aspects - product design, marketing, etc.) on purpose to increase sales of Win 7.

None of this Win 8 experience makes sense. Average PC users come into my shop and have no idea that Win 8 is coming out. Apple users know a year ahead when a new phone/os is coming out.

I remember when Win 95 was released and you couldn't turn on the TV without hearing the Stones lol. Now THAT was marketing.

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Eoraptor

"hey! if we get rid of this name everyone is spitting on, everyone will love our new product!"

nice reasoning there microsoft.

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RedAnt751

I don't care how much you shine a turd,it's still a turd.

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whathuhitwasntme

windows8 now crappier than vista

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RedAnt751

+1

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Morete

For the love of the spaghetti bowl in the sky, just don't give it a Linux distro name.

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loozer

Probably something stupid, like RT, or Runtime, or Really, we think you're stupid.

Not that it matters. "metro" style apps on windows 8 are worthless anyways. I hope the windows store dies a painful death.

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dentaku

I wonder what the Loudermilks are going to do now :)
They recently changed their podcast name to
http://themetrodevelopershow.com/

MS rarely keeps their code names once a product RTMs so this isn't surprising.

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kixofmyg0t

Tiles. Live Tiles at that.

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Xenite

I have a few names for it... none are polite.

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