Microsoft Targets Apple, the Response? “A PC is no Bargain!”
Posted 04/19/09 at 11:13:50 AM by Justin Kerr
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We’ve all seen the laptop hunters in action over the past several weeks and though you may not have noticed it at first, these ads represent a significant shift in tactics. The new marketing campaign by Microsoft takes a much less passive aggressive stance than in the past, and for the first time, charges head on into their primary competitor. In the previous campaign which featured a diverse group of actors claiming to be PC’s, Apple is never specifically mentioned, but clearly if you’re not a Mac you’re a PC right?
Microsoft’s strategy up to this point has been to ignore Apple completely, and to never give them the satisfaction of being acknowledged publically as a valid alternative to Windows. This new campaign is much less subtle about the value of a PC when compared to a Mac, and it is not surprising that they have invoked a response from Apple as a result.
According to an Apple spokesman “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price." So close, yet so far”. Certain publications such as BusinessWeek would also have us believe that Anti Virus software and Geek Squad visits will make up the price difference between a $699 HP & a $2,800 Mac, but we don’t buy that argument either. One thing is certain however; we can likely expect Apple’s next ad campaign to respond in kind, making this the start of a very interesting and public war between the two rivals.
What do you think of Apple’s comments?
(Image Credit: Flickr)
thanks
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Submitted by seo (not verified) on Mon, 06/01/2009 - 2:44am
forever mac :)
ilaçlama haşere ilaçlama istanbul ilaçlama kene ilaçlama bit ilaçlama fare ilaçlama
pire | fare | güve | akrep | çiyan | seo | kene | ilaçlama
and you are on here why?
Submitted by dracx619 on Mon, 06/01/2009 - 6:05am
and you are on here why?
Submitted by shiddelston on Wed, 05/06/2009 - 11:51am
Apple gets to build the whole machine, gets to pick over what software can be installed and offers no upgrades. In other words Apple advertises and sells a complete computer. Despite this, Microsoft continually tries to counter by touting their OS. They have no control over hardware or application software, yet place themselves in the sights for the whole PC industry.
I used to build my own machines but I was so poor at it that I could not fix the small nag/hiccups that showed up, usually in BSOD form. I continually cursed Windows. I finally got so mad I bought a Macbook Pro, which has run flawlessly for almost 2 years. However the limited ability to home network and the lack of decent gaming made me buy a full tower with Vista. Guess what? It kicks Apple's ass, is stable and actually networks!! Rock solid and completely satisfying.
Microsoft needs to quit taking the heat for the PC industry and start promoting Windows on its own. Hell they could even start a campaign whereby they promote Windows 7 as the preferred OS for mac hardware. Say, "Enjoy the "cool" of owning a Mac but benefit from the flexibility, networking and open source that Windows 7 offers" or something like that. Why does Microsoft care what hardware their OS runs on? They are hurting from the cheap hardware builds of computer manufacturers.
Plus they should do everything they can to keep Ballmer out of the spotlight. His childish rants and arrogance only hurt.
Submitted by WEB TASARIM on Sun, 05/03/2009 - 6:33am
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(rolling eyes)
Submitted by robopm on Sat, 05/02/2009 - 6:57pm
Even with this illegitamite bestbuy help, there is no way in hell that a 1300$ apple is going to cost less than a 400$ pc. Frankly if you can get the comparably good pc for less, then it will cost less, since it is comparably good, and will thus lead to comparably equal problems on the pc as it would on the comparable mac.
Submitted by Arkhon on Thu, 04/30/2009 - 8:20pm
If I were ever to buy a Mac, it would have to be the 17" Macbook Pro. It's a very nice machine, design-wise. The only problem is that I just couldn't justify paying $2800 for a laptop when I could spend the same money on an extremely powerful gaming desktop.
Everyone should watch
Submitted by DBsantos77 on Wed, 04/29/2009 - 6:06pm
Everyone should watch "Homeless Frank buys a PC" it's on Youtube, and it's hilarious.
Submitted by wytworm on Wed, 04/29/2009 - 7:22am
Are you just throwing stones or can you be specific?
Submitted by mattman059 on Wed, 04/29/2009 - 6:31am
"Anti Virus software and Geek Squad visits will make up the price difference between a $699 HP & a $2,800 Mac" I agree with maxPC...i dont buy this. #1) A lot of REALLY GOOD AV software is FREE. #2) If you dont visit the GeekSquad (and honestly who would, those guys are idiots...no offense to anyone who is one of course ;) ) then you wont spend the extra money...But you will spend the extra money buying adapters, and special mac software because your programs and devices wont work with that mac unless you buy the "special" (and i mean that in the most sincere "dont eat the paste" special way) mac software.
Submitted by vlestat on Tue, 04/28/2009 - 10:31am
One other thing that I have been amazed by (and this applies less to the more hard-core users out there) is the near-unbelievable longevity of macs. I was working at a marine sciences center last year full of old macs (G4) that had never had their OS's reinstalled and ran like a dream for work tasks. Still quick and usable. I can't imagine any Windows machine with that kind of longevity (early P4's, maybe even earlier than that).
Submitted by wytworm on Tue, 04/28/2009 - 4:13am
I was a build your own PC guy for a few years, then I got into video editing and all the stuff thats easy to do on a Mac and sort of craptacular on windows. To me, it seems like a shift of focus on how you want to live your computer life. If you want to spend time actually working on stuff with the hardware, software, and apps as vehicles for your productivity then MAC seems to be the platform. You just aren't in that constant upgrade/rebuild cycle like you are on a PC. It isn't because there aren't options, because there are. Its just that you don't hit that system slowdown that PC's seem to go thru every 6 mos or so. You actually focus more on doing your thing instead of tweaking, upgrading, maintaining your platform.
I upgraded my mac pro tower when they moved to intel to leverage the apps all being converted to intel. I run bootcamp XP to play L4D, SOSE, and Demigods. Runs like a dream. No issues.
Submitted by kiaghi7 on Sat, 05/02/2009 - 11:32am
so loosely translated...
You used to build/buy computers that where at least honest that they were PC's, but now you prefer
to buy a PC that pretends to be something else because Apple does not make
computers anymore. You tell yourself that the mac can supposedly do video editing
in some supposedly superior fashion, meanwhile by far all of the most powerful
and capable photo and video editing hardware is designed around PC's which is
part of the reason why Apples ARE PC's today. The cross-platform applications to do said work are a wash, so that is entirely inadmissable as pro or con for either, and your personal "ease of use" is entirely bound your own ability.
As to the inane upgrade cycle comment, Mac users don't have to worry about upgrades because they are obsolete before even getting to the shelf, so upgrading wasn't an option to begin with. PC users on the other hand can choose whether or not to upgrade, or particularly during intergenerational technology shifts, they can choose to rebuild completely. This is just one, among many, reasons Apple lost the computer war in a resounding and complete defeat. If you don't like having the option to upgrade and make your PC even better still than the pathetic mac alternative, then perhaps your understanding of a good thing is flawed, but then again you're a mac user so that rhetorical question answers itself.
This is very literally an empty excuse for Mac zombies to tell each other so
they don't feel quite so inferior around others of their own kind. If you want
to lobotomize your computer in order to have it look pretty, by all means
do so, meanwhile PC users are playing and winning the “anything you can do, I
can do better” tune much to the chagrin of Apple who will eternally be playing
catch-up because they quite literally are only as powerful as the PC
hand-me-downs that are made Mac compatible will be.You then go on to comment that you emulate your gaming… Almost like you have
to use a PC OS to do anything actually worth doing… Curious position that one,
where you openly admit that your platform is the leftovers from last generation’s
PC components, meanwhile trying to tout it as comparable to PC’s in a given
field when it’s nothing but a PC that you’ve convinced yourself isn’t a PC.
Submitted by schmitty6633 on Mon, 04/27/2009 - 1:43pm
Ms is an idiot. They can't see that in the long run macs cost about the same... wow
Submitted by comptech08 on Mon, 04/27/2009 - 4:48pm
What long run?! You just need to leave and never come back to this site if your going say ignorant things like that. Prove macs cost the same. And somehow define long run for this situation
Submitted by jvc08 on Sun, 04/26/2009 - 6:59pm
advanced software? pcs may have more crash problems, but thats because they are used in the real world. you have all software companies in the world making their software to run on pcs. macs will always be 2nd.
Submitted by jlkeizer on Fri, 04/24/2009 - 4:06pm
It matters not what kind of computer you have as long as it does what you need it to do. I've been in the computer field for 20+ years and I've dealt with TRS-80s, TI99-4As, Atari 800XLs, Apple II/IIe/IIc and the "Lazer" Apple clones, Commodore Vic-20s, 64s, 128s, Amigas, CP/M-based computers (CP/M stands for Control Program for Microcomputers for those who don't know) and much more. Yes, I've worked with Macintosh systems. One of the most common problems with Macs was the battery-problem. Not so much so for the PC. Either way, I always had to fix, upgrade, maintain, repair, set up and install all kinds of computer systems. Macs are too proprietary. PCs are not. They ALL break down sooner or later. They ALL need upgrades the same way. Again, it matters not what kind of computer you have as long as it does what you need it to do.
Submitted by MAJORzer0 on Fri, 04/24/2009 - 6:40am
A mac is to most people a cadilac of computers... All you have to do is roll it out the door and drive it down the road.... show it off if you want.... You have money to spend right? Maybe get your rims done or something small but you cannot really change what it is or how it functions without loosing the brand name.
A PC is of course the hot rod, sports car and cheap family car that you drive (or cruise) down the street... you either hide your face or burn your tires...
Dad may try to put a bit more under the hood of that family car to show off too but it'll still be just a family car.
Sports cars are fun.. they come with cool stuff but they're still prebuilt and that fact slows them down. It forces you to specific upgradable parts that limit you're abilities to blow the doors off every one else.
You also have the guys that love to go from the ground up and build womthing to be proud of. Show it off you know you can... In the long run it costed more then all the others combined but you don't care.... check out it's times on the track. It has every one beat. So there are a few ticks and sometimes doesn't go all the way, that's ok it's the other 99% of the time that it rules the track that matters to you
~No one said it would be easy....they just said it was worth it...~
Goddamn that's a good
Submitted by Denis63 on Tue, 05/05/2009 - 10:10am
Goddamn that's a good analogy. -Denis
Submitted by justchuck69 on Thu, 04/23/2009 - 12:04am
i am not a mac guy but i like to think all the time i waste doing scans ( anti virus and anti spyware ) is worth something and what about the cost of the security programs you need to use in a windows operating systems
if i could charge micro$oft for all my time working on pc s then i would be able to afford a mac
my current computer is a amd dual core x2 6000 with 4 gb kit of gskill ddr2 @ 800 and a ati 4670 with 1 gb ddr3 and i run a triple boot system with vista home premium and win 7 and ubuntu 9.04 all 64 bit operating systems
Submitted by Spider-Mom on Fri, 04/24/2009 - 1:33am
Bad news. Macs really arnt all that secure any more!
Submitted by robopm on Tue, 04/21/2009 - 6:20pm
I do know quite a few people who think that macs are pretty. The problem is that there are also pretty pc's. Have you seen the mods, not to mention all the new laptops with custom designs. The only mac custom design is black or white, and how big do you want the logo. Just look at the vaios. PCs are already invading that market, and frankly, though most ppl may think macs are pretty, im positive that one can find(or mod) a pc to look alot cooler.
...
Submitted by Righteous Fury on Mon, 04/20/2009 - 6:54pm
In the words of the immortal Eric Cartman... "that's so weak"
Submitted by Kazabet on Mon, 04/20/2009 - 5:21pm
It seems a little pointless to be preaching anti-mac to the readership of Maximum PC. You're hardly dealing with an unbiased crowd that is prepared for a fair debate. It's like walking into a Ford truck rally and asking what people think about a Toyota.
Computers=candy
Submitted by Zazubovich on Mon, 04/20/2009 - 12:48pm
Every big deal Apple for the last 15 years or so has looked like some kind of checkout counter candy or gum. Chiclet laptops, gummy candy I-macs and macbooks. The only other thing they have looked like are suppositories. That's streamlined, at least.
Submitted by vlestat on Mon, 04/20/2009 - 12:26pm
I've been a PC user since I had a Packard Bell 486DX2/66, no wait, I had an 8086 machine, but I was too young to care. My Dad bought a Mac LC2 which, though I liked the interface, thought it was a joke, couldn't play games, couldn't be customized, expensive accessories, etc.
Fast forward to September 2008. I bought my first mac product, an aluminum macbook. Now one thing I would say to those out there who are mac haters is that even if you don't like OSX, you should purchase a macbook. There is a HUGE price premium in buying one, but it is a mirror product line to premium notebook lines. You wouldn't try and compare a $500-$600 HP laptop (entry level) to a premium tiny business-class Thinkpad and Macbooks are in the same class, or a better class IMHO. What I'm trying to say is that the industrial design of the laptop is unparalleled and is a pleasure to work with. Just like buying a Lian Li case with removable motherboard tray, rounded edges, beautiful design is a lot nicer to work with than a finger-cutting $30 piece of junk, the same is true for the macbook.
And don't get me wrong, there are some apple products which are craziness. Macmini, no go, just buy a cheap atom and load OSX onto it, if you're into that. MacPro's? Don't get me started on the crazy overpriced nature of those beasts (though if you were in a hurry to get Nehalem, they were the only game in town at first). iMac I'm kind of on the fence about, it's not a huge price premium if you were looking for an integrated Desktop with a 24" monitor for a reasonable price.
As for the spyware/antivirus issue, I like that my mac doesn't come loaded with crapware. Someone mentioned that of course, you can remove the crap that comes pre-installed, but why should I have to? I didn't sign up to have a bunch of software I didn't want pre-installed on my PC. Also, think of the audience that mac targets primarily, new users who are looking for an easy to use PC. Will they know that their PC is running a bunch of extra crap slowing their machines down? Probably not.
Lastly, the OSX FreeBSD shenanigans. I think of it as a positive thing. A nice user-friendly interface for day to day tasks with all of the power of Unix underneath the hood. I know that there are those out there that would prefer Linux as it offers even more low-level control of the OS, but I find the underpinnings using Unix very convenient for development as well as the other perks of a *nix based system.
Flame on brothers.
This is the perfect comment
Submitted by n0t_a_n00b2 on Sat, 04/25/2009 - 2:17pm
This is the perfect comment to reflect this whole arguement. Sure, there are plenty of $500 laptops that beat a $3000 macbook pro, but those laptops will start to fall apart in 6-8 monthes, and people know that will stuffed full of bloatware. The thing is, people who don't know computer don't know how to remove the software, or don't know how to remove it.
Submitted by Trooper_One on Mon, 04/20/2009 - 11:35am
Mac:
- Limited upgradability
- Limited modification
- Limited software (OS is still proprietary)
- Expensive yet weak hardware
That ain't cool. Mac is just for pretty little girls who doesn't know a VW Beattle vs a Caddillac but still willing to pay a Caddillac price.
Don't mistake ignorance and stupidity as being cool. Cuz it ain't.
Little girls, go suck a Mac in your spare time, and pay for it.
Submitted by emzfrendcrisis on Mon, 04/20/2009 - 10:43am
Personally i dont want to pay through the nose for hardware that is underpowered. Plus, we all know that apples proprietary hardware is shit. If you get a cd stuck in the cd slot you cant use a toothpick to put in the little whole because they cover it up.
Also, we all know that battery recalls happen. they happen to HP, Dell, Acer, even Apple. Mac and PC alike suffers from these dreaded recalls. If you have a PC you take out the battery and are limited to your desktop and using a charger. But if you buy a MacSuckBook then you have to send the whole danm thing back. So i prefer limited functionality to no functionality.
Submitted by linkmaster6 on Mon, 04/20/2009 - 1:02pm
I think Mac should hire Ron White for a rebutle
http://www.youtube.com/watch?v=ZkXsrz_Qrl8
not a mac fan just thought it would be funny
Submitted by DMI PC Repair on Mon, 04/20/2009 - 8:49am
A hackentosh? Come on now. You guys that hack imacs and books have too much time on your hands. Go out and get a real job. Be a productive member of society. As for the Mac fags. You are sheep. Get a clue or get a gun and blow your brians out. We all know that MS has got a bad wrap. But, to say that a Mac is better? Join the rest of us in the real world.
Submitted by Denis63 on Tue, 05/05/2009 - 10:04am
If you've got a hackintosh, you're pretty much flipping apple the bird. hence why i think they're cool:) -Denis
Macs are for 13 old girls that watch Felicity
Submitted by ween23 on Mon, 04/20/2009 - 8:13am
I remember reading a maximum pc article from the time of the iMacs years.
There was one comment from the article that always makes me smile and holds true till this day.
"Macs are for 13 old girls that watch Felicity."
Submitted by Denis63 on Mon, 04/20/2009 - 8:03am
Who said macs were cool? all they show is that the owner has more money than brains. Unless its a hackintosh, people with those are cool.
-Denis
Submitted by Reaner on Mon, 04/20/2009 - 7:41am
All I know is I prefer PCs over Macs mainly for price and because I've grown up with PCs.
I spent roughly 45 minutes waiting for a friend to try and make a music interface connect with a Mac in the muic department, the interface was in working order.
Ok, here's how it really is.
Submitted by AntiHero on Mon, 04/20/2009 - 7:36am
For all you mac fans (and Apple corporation should see this too) Mac is BSD linux, (yes Apple, we all know this now) but just because it's linux, doesn't make it cool, in fact, it makes you guys retarded, marketing free operating systems? Right on Linspire (doubt most people know about it, because it is overpriced linux) However apple has one thing microsoft does not...proprietary hardware and software components, that do not have alternatives. Ever run a Macbook with Windows? It heats up super fast, and super high unless you virtualize it (therein bringing your system down) because even the fans have special drivers. That is why apple is so expensive, proprietary. Windows still has 95% of the market. Hell half of the linux users have Windows licenses. I have 2, and i use linux 60% of the time. Also, everything Mac does (like that bar on the bottom, that cluttered bar...) i had running on Linux BEFORE Leopard came out. People thought I had a brand new Macbook Pro, until i rebooted to show the boot loader, displaying both Windows and my Linux distro ofchoice (Ubuntu) Apple has NOTHING special, that i can't do for free. Hell, you can get the same bar thing that OSX has, with a program called RocketDock, which i use exclusively with my windows taskbar on the bottom hidden (for more workspace, 1366x768 isn't a lot of space) so my full screen is Photoshop, Dreamweaver, Flash, Illustrator, or my browser of choice (FireFox of course) Windows is cheaper, and therein has lesser stabilty (in the eyes of some, i haven't had any real problems with Vista Home Premium 64 bit yet) because the software and hardware people use is not built as a part of windows, but to work with windows. See what i'm getting at here? Proprietary is expensive, but it suckerspc illiterate consumers into thinking it's way better. Install programs not made by apple, or developed specifically for apple in OSX, impossible. Try making a program made by some small time developer to run on its own, wrapped up and given an exe so it has somewhere to work, try it in Linux o Windows. It works.
I don't like Microsoft, I associate with it.
Submitted by dracx619 on Mon, 04/20/2009 - 6:34am
ive been directed there a couple of times when reading some stories on msoft and its amazing seeing the otherside of the mac/win "war." its amazing how much ignorant crap they talk about and how adamant they are on their apples. but whatev, they can continue to throw their money away...we all know whats up here and can feel confident about our pc choices, power, and price
Submitted by steraes on Mon, 04/20/2009 - 5:53am
I never like Macs. My elementary and high schools had them and you could never do much on them. I know you are not allowed to do much on them anyway in schools, but I did not find them user friendly at all.
Submitted by zebeste on Mon, 04/20/2009 - 5:39am
You know, the macs have always been touted as secure and stable. If thats the case then why are people having to pay a $2100 premium (from the example in the article referring to BusinessWeek) for antivirus software and Geek Squad support? Makes one wonder...
Mac may seem cool to some
Submitted by Yusonice on Mon, 04/20/2009 - 3:45am
Mac may seem cool to some people, but who are the main target audience? Computer illiterate people who dont know value. Why pay for overpriced machines when you can get cheaper windows... or if you still like mac, use hackintosh! Would be so cool to have a laptop in school running mac and vista in dualboot!
Submitted by JoeDLP on Sun, 04/19/2009 - 10:59pm
I don't think the mac and the pc should even have the same target audience. i love my pc because i can customize it in any which way i want - from the hardware in the box to the way my desktop looks and acts. I can play some incredible games and because I've been using windows since v3.1 I'm pretty comfortable tweaking and toying with various settings. My mac, however, has it's perks too. It is very easy to use for anyone that doesn't know anything about computers, the design is very nice, and after a year it seems to run just as smoothly as it did on day 1 with next to no maintenance (i can't say this about my pc). I want my parents to stop using a pc a get a mac so they can't install a tonne of stupid applications that bog down their pc but i would never give up my pc because it is more versatile.
BTW, i have a hard taking all these comments seriously when the posters can't spell and don't seem to have any grasp of basic grammar. Either the posts come from illiterate adults or a bunch of loudmouth kids. Just to help contribute to your credibility, would it kill you to use the correct form of "to/too/two" or "there/their/they're"?
Submitted by Arkhon on Fri, 05/01/2009 - 11:34am
Yeah, I was just thinking about that as I was reading. To/too/two and there/their/they're are not difficult concepts to grasp. I fully understood the difference when I was in first grade, and whenever I see it in writing anywhere it is worse than fingernails down a chalkboard. It's even worse when it's on somebody insulting Apple by saying it's for little girls.
I'm no Apple fan; on the contrary, I hate them. Every time I see a Mac vs. PC commercial I want to punch a hole in Justin Long's trachea for being such an asshat. I'm tired of all of their commercials publicly insulting me and the group that I associate myself with. I wish I didn't have to constantly defend my position against smug elitists who think they're better than me because their computer costs twice as much as mine.
But honestly, at least try to use proper grammar. If you forget any rules, you can always check the article you just read for examples.
Submitted by rwbojotquez on Sun, 04/19/2009 - 10:35pm
I went to an apple store today and I left this article on 5 latops. I got kicked out on the sixth when they saw the article. It was fun.
My sister owns a Mac, and
Submitted by Jox on Sun, 04/19/2009 - 10:23pm
My sister owns a Mac, and she loves it. Of course, she doesn't know jack about computers and can barely use the thing for more than schoolwork and surfing the web. She tried to burn an audio CD, but screwed it up somehow.
Macs are great machines. They allow people who know nothing about computers to squeak by.
According to an Apple spokesman “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool.
Um... screw you, hippie. You don't speak for me.
Here's a slogan for Apple (feel free to use this, gratis): "Macintosh - because video games from 2 years ago are still kinda fun".
-Jox
mac
Submitted by Dexter243 on Sun, 04/19/2009 - 7:36pm
Nutcracklng snack i dont get it
i have used them both and if you are a home user and u buy a mac you will never buy a nother program for it
but if you buy a pc it if so jacked up from the begening it is scary
you buy even a new acerone and is comes with so much blote and 90day programs preeinstaled the system is useles and that is how thay build a$699 pc
thay stuff so many softwear trial programs down your neck the system is gaging on it own ram
u buy a mac take it home plug it in and it works and works damn good and 99% of the users will never even need to buy a program for it to do any thing and every thing you need a pc to do other then gaming
no way
Submitted by tony487 on Thu, 04/30/2009 - 1:38pm
Dude, seriously??
u, a nother, begening, blote preeinstaled, useles, thay, softwear, gaging, then (s/b than in the post).
Hmmm. The intellect of a Mac user on display
Submitted by ferds7 on Sun, 04/19/2009 - 7:59pm
You can easily uninstall software you do not like or opt out of software you do not like when ordering online from most retailers. You could also use utilities such as nLite. That's the great thing about Windows. It's so easy to customize it the way you want.
Those 99% of the users you are referring to must not do a whole lot on their mac either if they never have to purchase software for it. This would explain why "mac haters" more often that not know how to fix a mac than "mac fans". I know from many experiences that getting tech support assistance for a computer running windows is so much easier than a mac.
Submitted by mnova53 on Sun, 04/19/2009 - 5:17pm
Well, being a PC professional, I was curious about the MAC, so I bought one.
Here's my quick findings:
MAC - Seems better adept at doing graphic design work.
PC - Better suited for the business environment, gaming and much in depth networking capabilities.
Submitted by ferds7 on Sun, 04/19/2009 - 7:52pm
How are macs better adept at graphic design work? I have yet to understand this and think this is possibly the biggest myth of all concerning macs.
/A person who gets paid to create graphics and has used macs and windows extensively
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