Microsoft Pulling Out Of CES After 2012 Show
Has CES seen its heyday? The gargantuan trade show seems to get bigger and more packed every year, but some top companies – Apple and Google among them – avoid the gathering like the plague, instead focusing their attention on other events and conferences. Now, a third 10,000 lb. gorilla is pulling out. Microsoft, a longtime CES mainstay and a massive presence at the show, announced today that the 2012 conference will be the last one for the company.
“We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing,” Microsoft VP Frank Shaw wrote in a blog post today. Instead, the company will throw more of its marketing might at direct communications with consumers via social media and retail stores.
The split isn’t a complete surprise; for years, CES has been slowly drifting away from its computer-focused past and leaning more towards gadgets and home electronics. So we ask you, the Maximum PC readers: is CES becoming a thing of the past for computer lovers?
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bjoswald
December 22, 2011 at 7:49am
What the hell would Microsoft have to show off? A new mouse... ooh. A new keyboard... ah. Windows 8... yawn.
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yammerpickle2
December 21, 2011 at 1:13pm
What does MS have to show off at CES anyhow? Prebuilds of WIN 8 that can’t decide if it is a PC or tablet operating system so it will be a bloated mess on both. No thanks. MS save the money and spend it on cleaning up the bloated code on the PC and make a separate one for tablets and smart phones.
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Peanut Fox
December 21, 2011 at 11:11pm
Windows 8 in it's current state has a smaller foot print than Windows 7. How is it more bloated?
I do agree that having the same desktop across multiple devices may not be the best option.
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timlider
December 21, 2011 at 1:00pm
Just recently in the past 3 to 5 years they have been putting computer hardware back in. But, I think the focus of most eho attend the show is Gadgets, Personal Electronics and Multimedia. Oh! I forgot Card Audio as well.
I've have gone to CES since 2003, after ComDEX dived. There is no other computer show like ComDEX out there, even though CES came close, it was not worth sending a large sales force up. At ComDEX we would send 5 to 8 people up for the whole week to get things done. With CES its 1 or 2 sales people.
It's sad to see Microsoft leaving the show. If this happens there might be others that will follow Microsoft as well.
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Trekker1091
December 21, 2011 at 12:38pm
I wonder why consumers should care about this, since consumers arent even allowed to go to CES. It's press only. Make it open to everyone (you'd have to purchase tickets of course), and then I'll start caring about CES. The only reason I even keep up to date with CES is because thats when new stuff gets revealed to the press and to, they claim, consumers. Then again, since they refuse to allow anyone but the press and coprprate execs in, I fail to see how they can claim they're doing it for consumers. So Micro$oft isnt attending CES in 2013...OK, then (and thats the limit of my caring lol).
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Peanut Fox
December 21, 2011 at 11:15pm
Strange that it's called the Consumer Electronics Show and consumers aren't even allowed to attend. I don't think they like it when you call it the Consumer Electronics Show.
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Trekker1091
December 21, 2011 at 11:40pm
I know, right? But thats what it's officially called, the CONSUMER Electronics Show and NOT the PRESS Electronics Show.
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