Microsoft Opening New Store in California
Microsoft has announced today that it will be opening its third California retail store in South Coast Plaza in Costa Mesa, CA. The software giant did not give an exact date for the store's opening, but did say it would be this spring. This move continues a trend of opening stores on the west coast, closer to Microsoft's home base.
There are also a fair number of Microsoft retail stores in other areas, including the Midwest, but none on the east coast. Rumors indicate that Microsoft may be looking to change that with a store in New York sometime this year. The stores are used as locations for consumers to get their hands on the latest Microsoft devices and software. Windows Phone 7 is a big part of the initiative, but pre-configured computers from Microsoft partners are also present.
Despite the similarities in look to the Apple stores, there are only seven currently open Microsoft stores. Apple is over 300 at this point. Do you think Microsoft will ever see anything approaching the retail success for Apple?

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BouJhi
January 20, 2011 at 4:18am
i live in costa mesa, right next to south coast, its a huge mall for wankers and house mums. its already got everything you dont need in it, gucci store, dolce/gabana, etc etc.. now its going to have a windows store, thats just for pure bloody profit.
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dracx619
January 19, 2011 at 7:13pm
msft needs something like the msft store. to many regular people go blindly into stores like bet buy, staples, etc looking for windows stuff, to fix their computer or whatever and well to put it short and sweet...geek squad.
ive been to the san diego store and was impressed to see that pretty much all the employees are like us here, geeks who know what the hell is up in the tech world. yeah the apple model seems to be at play here but i feel like they do go above in beyond in not making the experience so sterile. apple store=white, hospital ish, boring, full of hipsters. sd msft store=vibrant, alive, colorful, full of regular non snobby people. i really liked it plus its great that they will sell people computers and take all the gunk out for them and give em classes on how to use them.
example of what i really liked: lady walked in and was having some problem with her laptop and bt mouse, employee fixed it and showed her what was wrong and send her on her way free of charge. talk about good honest customer service. i can imagine this scenario at other places and seeing this, "im sorry maam, your mother board is fried, you need new ram and a reformat, thatl be 1500 dollars and it will be ready next month!"
so yes, more stores please, save the normies from the likes of best buy (no offense to you bb employees who actually now whats up)
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cicchettis
January 19, 2011 at 3:55pm
You can always tell inept management they only know how to copy someone else. MicroSoft needs new management!
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bingojubes
January 19, 2011 at 2:58pm
a handful of store in or around the bay area might help, as well. not sure what is keeping them from putting some in the bay area, but i hope to work at one part time eventually.
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