Microsoft to Open 75 New Retail Stores, Shows Little Love for Midwest
Microsoft to Open 75 New Retail Stores, Shows Little Love for Midwest
Posted 07/14/2011 at 8:17am
| by Paul Lilly
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During a presentation at Microsoft's Worldwide Partner Conference this week, the Redmond software giant revealed big plans to aggressively expand its retail presence by opening scores of retail stores over the next several years. The stores will be located both in the U.S. and abroad as Microsoft looks to expand the "Microsoft story" and counter Apple's brick-and-mortar presence.
Neowin posted a pair of Microsoft Store maps showing where future locations will be opened in the next two to three years, compared to the 11 locations that currently exist. Many of the 75 new stores are clustered around the coasts, with a noticeable gap in most of the mid-west.
The first Microsoft Retail Store was opened in October, 2009 in Scottsdale, Arizona and coincided with the launch of Windows 7. Microsoft has since added 10 more stores, in some cases poaching employees from Apple's retail locations with the promise of pay raises and compensation for moving expenses, AppleInsider reports.
Image Credit: Microsoft via Neowin
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Holly Golightly
July 14, 2011 at 11:46pm
Wow, this is great news coming from Microsoft! I hope they put one in the Staten Island Mall because there is an Apple store on the 2nd floor that has been bugging me, and I would love to see a Microsoft store there ready to kick some fruity tail! Can the map be a little more detailed? I would love to see where in New York will they open such stores?
KHRex
July 14, 2011 at 9:59am
Yeah, I saw that too. I'm from Wyoming, and I saw that little flag up there (near Devil's tower) and thought, why would they put a store there where almost noone lives... Good job MS...
Macknzie
July 14, 2011 at 8:53am
Maybe it has something to do with fundamental ignorance of geography. The flag labeled, "Lone Tree, CO" is actually in the middle of Wyoming. I know they're both roughly square shaped, but seriously.
TerribleToaster
July 14, 2011 at 8:30am
The disparity probably has something to do with the fact that more than 50% of the US population lives on the 17% of US land area that makes up our coasts (about 36% of the US population on the East Coast and about 17% for the West Coast). Not surprisingly, the store clusters coincide with the population densities on these coasts.
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