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Microsoft appears to want to make better use of its time, and that doesn't involve hopping around from place to place attending various events. Less than two weeks after making its final appearance at the Consumer Electronics Show in Las Vegas, the Redmond software giant announced the cancellation of its MIX 2012 conference, and will instead merge the the event into a BUILD-like conference later this year.
"We have decided to merge MIX, our spring web conference for developers and designers, into our next major developer conference, which we will host sometime in the coming year. I know a number of folks were wondering about MIX, given the time of year, so we wanted to make sure there’s no ambiguity, and be very clear… there will be no MIX 2012," Microsoft said in a blog post.
Nixing MIX is much less surprising than ditching CES. MIX, which was conceived in the fall of 2005, served as an annual conference for Web developers and programmers. But these days, the notion of the Web community being separate and distinct from the community of developers at large "no longer makes any sense," according to Microsoft.
Secondly, we got a lot of feedback. Developers were confused, and asking us about which event to go to," Microsoft explains. "Reporters, analysts and tech bloggers were trying to manage 'event fatigue', and asked us the same question."
Going forward, Microsoft says it's committed to making sure that any global developer events are of the same caliber as its BUILD conference.
Image Credit: Flickr (Nils Geylen)
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Hey.That_Dude
January 25, 2012 at 10:25pm
I F-ing hate your advert. system MPC. I can't tell you how many comments I lose!
I don't even remember what I was going to say.
Damn annoying.
