Microsoft Launches Three HD Webcams with TrueColor Technology

Posted 03/17/2010 at 6:29am | by Paul Lilly

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Microsoft this week said it has hit the ground running with its new TrueColor Technology, which the company claims provides superior color and brightness even in piss-poor lighting conditions.

"Color quality and brightness are critical aspects of video calls. Through our research we know that a large number of video calls are held in either low light conditions or uneven lighting,a nd these are challenging situations for any webcam and represent a common pain point for webcam users," said Daniel Anguiano, product marketing manager for Microsoft Hardware. "Our engineers at Microsoft Hardware created TrueColor Technology to improve the video experience, combining software and firmware to help people look bright and natural in virtually any lighting situation."

Microsoft's TrueColor tech will make its debut in three new webcams, including the LifeCam HD-5000, HD-5001, and HD-6000. All three feature 720p HD sensors and auto focus technology. The HD-5000 series is intended for desktops, while the HD-5001 will be exclusive to Best Buy and includes a custom design with a white faceplate.

The HD-6000 is intended for notebooks and comes capable of 360-degree rotation.

Both the HD-5000 and HD-5001 will be available later this month for $50, while the HD-6000 will ship in May for $60.

Image Credit: Microsoft