Microsoft Launches Another Awkward Retail Space at Saks Fifth Avenue
Microsoft Launches Another Awkward Retail Space at Saks Fifth Avenue
Posted 11/25/2009 at 4:26pm
| by Ryan Whitwam
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Look, no one’s going to claim that Microsoft has really mastered this whole retail thing. That’s not to say they aren’t trying. The software company that recently brought you a Microsoft Store in Arizona, has now stepped it up to a small PC equipped space in Saks Fifth Avenue in New York.
While the spirit of providing free internet access is certainly appreciated, the design is a little awkward. Maybe the low chairs and high tables are by design; a way to get people to move along quickly? There is also an associated twitter stream for the promotion. You can check it out at #holidaywindows. Tweets from the tag are used to populate a screen in the Saks storefront window.
Microsoft may be a bit on the reactive side, but they were smart enough to know some sneaky internet types might try to spam the tag. Sure enough, if you check the tag online you’ll likely see some pro-Mac content. But Microsoft assures us that there are filters in place so only comments in the holiday spirit make it to the actual Saks windows display.
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Baer
November 25, 2009 at 5:16pm
I do not know about the MS store at Saks but the MS store in Mission Viejo CA is great. It is big, comfortable and roomy, there are lots of different brands of computers to compare, and a fair amount of software. The people there are actually knowledgeable and helpful unlike the elitist attitude at the Apple store next door. The techs are accessible and helpful.The store seems to be always crowded, there is no way to say if it has increased MS sales but for those of us that are nearby it is an appreciated addition.
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