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Best Buy is no longer playing favorites with Apple. The end of that monogamous relationship began when Samsung started installing "Experience Shops" inside the electronics chain, and now Best Buy is giving Microsoft the same opportunity to sell its wares by opening up Windows Stores at over 600 of its locations this summer. The store-within-a-store format will include 500 Best Buy locations across the U.S. and more than 100 Best Buy and Future Shop locations in Canada, Microsoft announced today.
The integrated Windows Stores will range in size from 1,500 square feet to 2,200 square feet, Consumers will be able to play with Microsoft's Windows products, including tablets, PCs, Windows Phones, Office, Xbox, and more.
"The Windows Store offers a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play," said Tami Reller, chief marketing officer and chief financial officer of the Windows Division at Microsoft. "We’re pleased to partner with Best Buy in bringing the latest technologies to consumers at scale in a unique environment where they can explore how Microsoft products fit together across entertainment, travel, music and other scenarios."
In addition to adding locations within Best Buy shops, the collaboration will also lead to the hiring of 1,200 Best Buy Microsoft-trained sales associates.