Microsoft Executives see Windows Phone 7 as an “Ad-Serving” Platform
Microsoft Executives see Windows Phone 7 as an “Ad-Serving” Platform
Posted 06/27/2010 at 8:29am
| by Justin Kerr
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When Google entered the smartphone arena everyone knew they had mobile advertising on the brain, but Microsoft's motivations were a bit of a mystery. Some might have assumed that they saw Windows Phone 7 as a natural extension of the desktop experience, but according to executives within the company it is being viewed internally as a powerful "Ad-Serving" platform.
In a recent interview with Business Development Manager Kostas Mallios it was made painfully clear that Windows Phone 7 is being designed from the ground up to serve ads, while still trying to maintaining the brand experience. "What you'll see," Mallios said, "is there is actually a message on that tile, so that title is actually a dynamic tile that you're now able to push information to as an advertiser, and stay in touch with your customer." In addition, a small sliding box called "Toast" will notify users of updated information or any new ads relating to the app. It sounds like users will have the option to opt out of these types of notifications, but they didn't make it immediately clear what the default settings would be.
We doubt this will have much of an impact on the quality of the finished product, but it certainly is an interesting admission given how competitive the smartphone market is these days. We expect iAds and other Android implementations to be somewhat similar, but we just hope the ads don't start getting in the way any more so than they already do.
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Fecal Face
June 27, 2010 at 5:02pm
From what I understand from the video, when you pin a tile from a certain brand or company to your main screen, you recieve ads from that certain brand or company. Why the hell is everybody saying this sucks, I'd be surprised if it DIDN'T do that. If I was interested in a certain company or brand, I would WANT ads from them.
It was also stated in the video that you can opt out of this completely.
Calm the hell down, everybody. If you don't want the ads, OPT OUT. ffs.
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Danthrax66
June 27, 2010 at 1:20pm
I highly doubt the ads will get in the way of the user experience and I think this is a good idea if it further reduces plan/phone costs. Besides this isn't their new enterprise os this is their iphone competition so it can't be functional it just has to look nice.
PawBear
June 27, 2010 at 1:19pm
If I can't configure a phone to my satisfaction I won't be interested in it. As it is, I'll make no purchase until I see some of this nonsense settle down.
*** "Either we conform the Truth to our desires or we conform our desires to the Truth." ***
austin43
June 27, 2010 at 11:53am
....And Apple sees the iPhone as, a revenue generator for them.
Good luck selling an inferior product Microsoft. This is coming from a PC gamer running Windows 7, listening to music on his Zune HD, and playing Xbox 360.
aviaggio
June 27, 2010 at 11:26am
Exactly how much do we need to pay to be rid of ads? $200 for the phone? $120 a month for service??? I mean god, when the #!@&% does it stop???
I guess I won't be going anywhere near a Windows 7 phone. And I'll be warning all my friends too.
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