Microsoft Could Use Kinect for Personalized Ads
Microsoft Could Use Kinect for Personalized Ads
Posted 11/15/2010 at 3:35pm
| by Ryan Whitwam
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Microsoft is riding high on the recent release of Windows Phone 7 and Kinect. But if you thought the Redmond company was all through jamming their collective feet in their mouths, think again. Microsoft's Dennis Durkin made some rather interesting comments at a recent investment summit. He told investors, in part, that Kinect could be used to determine who is in the room, what they're doing, and even what they are wearing. All this to more effectively serve up ads.
"And over time that will help us be more targeted about what content choices we present, what advertising we present, how we get better feedback," said Durkin. This was always the fear, but most dismissed it as a paranoid delusion. And indeed, the Microsoft Kinect privacy policy does state that this sort of data collection is not allowed.
Microsoft has denied that these statements in any way outline their plans for Kinect. However, it would seem someone at Microsoft has at least been kicking around the idea. Do you think this is an inevitability, or just tinfoil hat fodder?
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Ghok
November 15, 2010 at 10:00pm
People don't like this type of thing, and so it really becomes a question of how much people dislike it. Enough to stop using services like this? Well, It would be for me...
Stockislander
November 15, 2010 at 9:56pm
Not that many years ago I wouldn't believe some low paid TSA cretin could be allowed to intrusively handle my junk if I refused a full body scan. Or even more incredibly, that I could be randomly picked for the honor. Our privacy, rights, and dignity erode as fast as we let them... there is no other check on business or government.
Mighty BOB!
November 15, 2010 at 9:12pm
Yes it's probably inevitable that they will simply amend their privacy policy.
Belboz99
November 15, 2010 at 9:01pm
"what they're doing, and even what they are wearing."
And if you're NOT wearing clothes?
warlok180
November 15, 2010 at 7:13pm
MS has a habit of secretly installing things for marketers and advertisers. Just do a scan with your AV if you installedl any part of MS Essentials and you'll find a tracking cookie for atdmt...
Peanut Fox
November 15, 2010 at 5:33pm
So it could see that I was interested, and offer me porn on the live market place? This.....this is freaking brilliant.
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