Microsoft tends to trickle out important details at a snail’s pace, including minor tidbits such as when and where holiday shoppers will be able to pick up the company’s new flagship consumer product. Microsoft made it abundantly clear during its Surface press conference that only Microsoft stores would carry the device, and since so few of these locations exist, pop-up stores would help pick up the slack. The location of these temporary stores has been known for a few months now, however, only now do we finally have confirmation on the dates.
According to WinSuperSite.com all locations will be stocked and ready to go by October 26th 2012, which conveniently, is also the release date for both the Surface RT, and Windows 8. It’s not clear at this point if the company plans to sell anything other than the Surface at the pop-up locations, however I would be shocked if you couldn’t pick up boxed versions of Windows 8 as well.
Below is a current list of all the pop-up locations we know about. To find your nearest location hit up Microsoft’s store location page.
•Aventura Mall – Aventura, Fla.
•Beachwood Place – Beachwood, Ohio
•Cherry Creek Shopping Center – Denver, Co.
•Dadeland Mall – Miami, Fla.
•Eaton Centre – Toronto, Ontario
•Fashion Mall at Keystone – Indianapolis, Ind.
•Fashion Show Mall in Las Vegas, Nev.
•Glendale Galleria – Glendale, Calif.
•Mall at Green Hills – Nashville, Tenn.
•Mall in Columbia – Columbia, Md.
•Metropolis at Metrotown – Burnaby, B.C.
•Montgomery Mall – Bethesda, Md.
•Natick Collection – Natick, Mass.
•North Star Mall – San Antonio, Texas
•Oakridge Centre – Vancouver, B.C.
•Penn Square Mall – Oklahoma City, Okla.
•Perimeter Mall – Atlanta, Ga.
•Roosevelt Field Mall – Garden, City, N.Y.
•Ross Park Mall – Pittsburgh, Pa.
•Saint Louis Galleria – St. Louis, Mo.
•San Francisco Centre – San Francisco, Calif.
•South Shore Plaza – Braintree, Mass.
•Southpark Mall – Charlotte, N.C.
•Stonebriar Centre Mall – Frisco, Texas
•Streets at Southpoint – Durham, N.C.
•Time Warner Center – The Shops at Columbus Circle – New York, N.Y.
Microsoft probably elected to push the Surface through company owned stores in order to lessen the revolt from manufacturers. While this certainly limits the adoption rate of the Surface, it did what it was supposed to do... give the manufacturers a kick in the pants.
The nearest MS Store is an hour away from me at the Mall of America... but I will make the trip and acquire three units for the family, even though Best Buy sells the crApple iPooed just around the corner.
Those three RT units will be the Surface RT, but I will be acquiring a Pro unit as well... but will be comparison shopping from all the manufacturers (incl. MS) for that purchase.
Well since the closest store to me would be 7 hours away, I guess I won't be buying one. If MS is going to do something this stupid I'll be looking at other manufacturer's devices.