Microsoft Apologizes for Photoshopping Black Man out of Promotional Image

18

Comments

+ Add a Comment
avatar

tri8gman

I think that might actually be a netbook... it looks really small for a Macbook. Either way, there's no logo! MOAR SHOP!

Also, I concur in regards to this amazing LCD technology Microsoft has.  Maybe it's meant to represent IT Departments around the world who bring in equipment requested by others that doesn't get used for one reason or another... probably because they don't know how to set it up. :-P

avatar

snowcrash360

They don't tell the whole story. They removed the black guy from the poland ad, but used him for the american. heres the link where I first read it: http://www.geekologie.com/2009/08/microsofts_questionable_photos.php    

 

avatar

Ace of Spades

Whoever photoshoped this sucks! They took out the head, but not the hand. And there is also a Macbook next to the guy in this ad. Bad photoshop skills + Macbook in Microsoft Ad = Epic fail.

avatar

erolsipar

Thank You OBAMA!

avatar

w2ed

I don't know which is worse:

  1. The ad agency that Microsoft hired Photoshopping a white guy's head on a black person...
  2. Same people not Photoshopping out the hand...
  3. Same people not photoshopping the Macbook/iBook out (Apple's got to love that!)...
  4. It being such an obvious and bad Photoshopping job - look at the shelf where the black man's head used to be, I didn't realize shelves in office buildings were made of movable fabric!

The sad thing is that no one caught it before the public saw it.  It's probably going to be some sad sap following orders - and not the idiots ordering it - who will be fired for this sort of screwup...

avatar

Velcrow

From a quick browse on cia.org it looks like 95%+ of the population is white, so my guess is they changed it to better represent the actual market. Seems logical to me. But still funny as hell! Who leaves the hand black? lmao.

The only people who will have a problem with this are here in the U.S. The media seems to like maintaining a steady level of racial tension.

avatar

squarebab

Thanks for doing the homework, Velcrow. You answered my first question. My second question would be: How is this racist?

avatar

Velcrow

Not sure about that second question. Are you implying that I think it is racist? Or are you asking how the media will spin it to be racist? If the media is interested in mitigating racial tension then they'd offer the same numbers I found. But they don't. The point being that if you just drop this story on someone in America chances are they will be upset that a black man is not 'good enough' for a Microsoft ad. But they don't tell you it was changed for Poland because the number of blacks is a very low percent of the population and do not properly represent the market.

avatar

1337Goose

Why not just take another picture. It would be less offensive if they had just taken another picture featuring only white males. You might argue that taking another picture is expensive, but it sure is less expensive than all of this negative press they've gotten over this image. 

~Goose

avatar

zstadt

...or does that look like a MacBook... in a Microsoft ad...

...

avatar

comptech08

lol, looks like one to me

avatar

azgoth

I want that wireless LCD on the table there.

avatar

Digital-Storm

Me too! It doesnt even require a power cord!

avatar

winmaster

I'd like to think Microsoft had a good reason for doing this and find it amusing that they forgot to change the hand color. 

-------------------------------------------------------------------------------------------------- 

The quick brown fox jumps over the lazy dog.

avatar

xs0u1x

I hope i'm not the only one that finds this freaking hilarious? 

HAHAHAHAHAHAH

 messed up funny.

 

 

 

avatar

1337Goose

You're not the only one, there are at least 2 of us 

~Goose

avatar

alconebay

Both images looked shopped to me. I think the black guy was pasted in there judging from the head size.

Funny, we must have diversity, even if it's fake!

avatar

comptech08

yes I agree, both images are not the orginals they both have been photoshoped.  Could that have been an empty seat in the first place?

Log in to MaximumPC directly or log in using Facebook

Forgot your username or password?
Click here for help.

Login with Facebook
Log in using Facebook to share comments and articles easily with your Facebook feed.