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Microsoft Announces Nonexclusive Deals with Facebook and Twitter; Google Just Gets Twitter

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Microsoft announced today at the Web 2.0 Summit that it would integrate Twitter and Facebook streams into its online search engine, Bing.

So what does this mean to you the average interweb surfer? Well, it’s bringing closer to realization the idea of a “real-time web”. When you search for things now, you will find content that could be days, months, or years old. However, in a real-time web scenario your searches could yield results with up-to-the minute accuracy. Expos with revealing keynotes, product unveilings, and travel information all can benefit from minute-by-minute updates like tweets and Facebook status updates. The Facebook integration is still a work in progress, but twitter results are live as of today.

By the way, did I mention Google also signed the exact same deal with Twitter today? They will be working tweet results into their regular search results over the next few months. They haven’t given any indication that they are working on a deal with Facebook.
 
It is worth nothing that Facebook and Google do not get along very well. Therefore, hanging on to Facebook exclusively might be Microsoft’s ace-in-the-hole by providing results you can’t get anywhere else, inevitably driving up its market share.

COMMENTS
avatarI can sort of understand the

I can sort of understand the lure of searching twitter updates, seeing as how it's actually sort of a neat way to get bombarded with way too much information, but Facebook? What could someone possibly gain by searching Facebook?

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avatarGenius...

I came to comment those exact words. Well said. 

~Goose

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avatarI'll play devil's advocate

I'll play devil's advocate here and say that some people use status updates on Facebook exactly like a twitter account.  I'm just sayin...

Jay Barry
MaxPC Profile | Jason Barry

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avatarContext, context, context, developers...

Fair enough, but here's my totally unscientific analysis. I just opened up my Facebook profile and my Twitter page.

I was unable to discover anything of outside value on my facebook profile (anything worth searching for anyway).

Twitter, I found a number of references to Windows 7,  Zombieland, and other things that might be of interest to me. I mean, it all has to do with context. Twitter is searchable and lends itself to a number of applications where it might be of value to pour through people's tweets. Facebook feels a lot more personal, you don't generally use Facebook to follow news sites and public figures. You can certainly become a fan, but you don't really get updates or anything like that.

On the contrary, getting news from twitter is a double-edged sword. You're the first one to hear about the President calling Kanye a jackass, but then you're also the first one to hear about Kanye's alleged sudden and expected death...  

~Goose

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