Microsoft seems to have finally taken a cue from its competitors in the cellphone market and is planning to roll out an online marketplace – similar to Apple’s App Store – for the distribution of Windows Mobile applications, according to The Wall Street Journal. The online marketplace will allow developers to directly distribute their applications to Windows Mobile users.

The company is also on the verge of offering a new service called My Phone. It will let users store backups of their Windows Mobile phone’s data on the internet. The company won’t be charging any subscription charges, although iPhone users have to shelve out $99 per year for a similar offering. Other companies are dictating terms to Microsoft in the cellphone market and the company will have to make some changes to turn the tide.

Image Credit: Windows-Mobile-Credit