Apart from the eight uncanny people who bought the $999.99 “I Am Rich” app – an underwhelming screensaver - from the iTunes App Store last year, a vast majority happily devours the free and 99-cent apps. But the preponderance of 99-cent apps has made the App Store a cluttered warehouse, banished many quality apps to oblivion, and increased redundancy. Furthermore, many top-notch developers are finding it difficult to set an honest price on premium apps, for they fear their honesty might render these apps unattractive.

Microsoft plans to roll out Windows Marketplace for Mobile in October, 2009. The Redmond-based giant doesn’t want developers to lose out on revenue in a bid to maximize application downloads. According to a Tech Flash report, Loke Uei of Microsoft's mobile developer team feels the popularity of 99-cent apps doesn’t imply that 99 cents is a fair price. "I know, 99 cents is interesting -- yes, consumers like to pay 99 cents for applications. But 99 cents, come on, I think your app is worth more than that," Uei told developers at the inaugural WinMoDevCamp in Redmond.

Image Credit: Cio