Microsoft Admits Surface Tablet is Risky Business

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TheRag

Why would I buy Microsoft hardware? Everything they have built they have abandoned. Why would this be any different?

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maxeeemum

M$ Surface Tablet ............... LOL!

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Engelsstaub

I think it's a "risk" worth taking for Microsoft. They need to do something innovative with this whole "post-PC" thing and the Surface could very well be it.

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BrandNewJesus

What else are OEMs going to put on their machines? Not Mac OS.

...whats that... you said Linux.

O yeah, there's Ubuntu.
NO
I tried this on a friend. It worked pretty well actually, until they called and said, "how do I manage my iPhone?"

After me hacking around a few different options available in Ubuntu, none were suitable for a non tech guy. And besides that, none were as simple as google.itunes.install.plug_in_iphone.

The high end surface is designed to take the place of a desktop/laptop, not a secondary device. I don't even think it directly competes with the ipad, or any android devices.(the low end one does)
Rather it is in a whole new class. (in theory, with windows 8, it is a tablet when you want it to be, or a laptop when you need it to be. It runs a full os, but also the toy os. It is touch, but also has a keyboard.)
As you can see, I am sold.
(on a device no one has yet touched)

But if MS can pull this off, it could be huge.

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firefox91

I think Microsoft made a smart move by making and selling their own hardware on this one. Everyone knows the beast to beat is the iPad. It has a huge name and reputation behind it. In order to really compete with it, you have to have name recognition. The non-tech people don't know about tablets made by Acer, Samsung, and Motorola. Many never knew anything about them. But they know iPad. So Microsoft now comes out with their own and they put their name on it. Everyone knows Microsoft. If the hardware and the interface is good, they have a chance.

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jgrimoldy

Yet this has the potential to work out quite well for Microsoft. When it comes to the Server OS market, Microsoft practically owns it.

I'll go out on a limb and assume that the higher-end Windows 8 tablet will be able to be a domain member device. This will be enormous for IT departments and centralized management. If Microsoft's smart, the RT device will be able to participate in Windows domains too.

The lack of centralized management has been a huge detriment to widespread corporate/government/education adoption of tablets. Yeah, yeah, yeah, I know Apple et. al. have sold a shitload of tablets so far. That's nothing though, compared to the huge potential market if IT departments have a device that's secure, manageble, and safe.

This could crack the market wide open for all of the other tablet Mfrs. In a few years, the Surface will likely become "just another HW option" for a Windows-based tab.

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BrandNewJesus

When I think of tablet I think of a crippled OS that runs apps with ARM based cpus and good battery life. This is the low end surface. RT.

This is not the high end surface. It is more like a laptop. Runs a full os, laptop like keyboard and mouse, and good hardware.

Where the tablet was a secondary device good for lightweight task and casual gaming, the high end surface is the next evolution of the portable PC.
Where laptops took the place of Desktops, I can see the surface taking the place of laptops.
(If it lives up to the hype)

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loozer

Risky? Hp survived its tablet flop with minimal damage. I'm sure MS can and will do the same. I lucked out with some $150 Touchpads, and I hope I can luck out with some $150 Surface RT tabs to put android on.

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aca20031

The risk here for Microsoft isn't that the tablet will fail to make decent profits - its that companies will choose not to do business with Microsoft (i.e. making machines with Windows products on them) given that Microsoft will now be a direct competitor

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Peanut Fox

So then what will they make their machines with? OSX is out, and if consumers don't want Linux, the heck are they going to do?

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