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Micron, a major player in the memory chip market who also sells its own line of computer memory kits under its Crucial branding, appears unfazed about the looming memory shortage industry analysts have been squawking about. Shortage or not, Micron isn't going to increase production, and instead is focusing on process geometry shrinks.
Micron isn't the only unwilling to ramp up production. Samsung's main chip guy, Oh-Hyun Kwon, warned DRAM makers against knee-jerk reactions into capacity expansion projects, and said more investments should be made towards advancing memory technology.
Powerchip Semiconductor Corporation (PSC) chairman Fran Huang sang a similar tune, telling DRAM makers they should take a cautious approach to expansion, lest the memory industry repeat the same mistakes all over again and saturate the market.