Santa Clara-based chip maker Marvell has launched a new range of CPUs called ARMADA. Based on the ARM instruction set, the new processors will power “smartphones, smartbooks, consumer and embedded devices, and displays.”

The largest producer of ARM chips in the world claims its ARMADA chips will enable mobile devices to deliver PC-like performance. Support for Adobe Flash and Blu-ray functionality should also enable ARMADA-toting mobile devices to deliver a rich multimedia experience.

Based on their intended device segment, the new application processors fall into four different series: the ARMADA 100, 500, 600 and 1000. "Launch of the ARMADA family represents a watershed event in mobile computing,” said Marvell’s co-founder and VP, Ms. Weili Dai.