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Last year Mark Zuckerberg challenged himself to learn Chinese. The year before that het set out to wear a tie every day. This year's annual "personal challenge" that the billionaire founder of Facebook has set for himself is to eat meat only from animals that he himself has killed. His new goal first came to light in a status update on his private Facebook page in which he told his 847 online friends, "I just killed a pig and a goat."
Zuckerberg later confirmed his challenge to Fortune, so there's little chance he'll try backpedaling on this one and claim his comments were taken out of context, as he did with the whole COPPA thing. No, this is about Zuckerberg coming up with an annual goal to "learn about the world, expand my interests, and teach myself greater discipline," and to force himself to spend at least a little time away from Facebook.
"The only meat I'm eating is from animals I've killed myself," Zuckerberg told Fortune. "I'm eating a lot healthier foods. And I've learned a lot about sustainable farming and raising of animals. It's easy to take the food we eat for granted when we can eat good things every day."
Zuckerberg's friend and neighbor, Jesse Cool, is a Silicon Valley chef and owns a local restaurant called Flea Street Cafe. She's been helping Zuckerberg with his challenge, introducing him to local farms and advising him on his first kills.
"He cut the throat of a goat with a knife, which is the most kind way to do it," says Cool.
After killing his food, Zuckerberg takes the carcases to a butcher in Santa Cruz to be cut up into manageable parts, and he isn't afraid to the eat the parts some would consider, well, gross. For example, he and his girlfriend recently ate the heart and liver of a chicken, and used the feet to make stock.
Wondering about his first kill? This is a billionaire we're talking about, so naturally it was lobster (or MySpace, depending on your perspective).