Logitech Loses $100 Million on Google TV

Posted 11/13/2011 at 1:40pm | by Justin Kerr

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A few days ago we reported that Logitech was suffering from a bit of early adopter’s remorse with regards to its hard six bet on Google TV, and now we know why. According to an interview conducted with Logitech’s new CEO Guerrino De Luca, Logitech lost somewhere in the neighborhood of $100 million trying to peddle the Revue. "To make the long story short, we thought we had invented sliced bread, and we just made them," De Luca told analysts. "We just built a lot because we expected everybody to line up for Christmas and buy these boxes for $300, and that was a big mistake."  

De Luca left the door open a crack for possible future partnerships with Google, but will likely proceed with caution considering that he was put in charge to replace ex-CEO Gerald Quindlen who took the fall for such a huge write down. 

All this talk about Logitech and Google TV makes us wonder how D-Link has been making out with the Boxee Box. We haven’t heard a peep out of either party since the hardware came out more than a year ago, but I suppose only time will tell. 

Update: Logitech dropped us a line to let us know the $100 million hit wasn't only the Revue's fault, loses in Europe and the Middle East were also to blame. (Source)