In the market for a new TV? If so, you may want to consider sitting tight to see how the market shakes out in the next month or so. Citing un-named market sources, DigiTimes says LCD TV vendors in China are planning to aggressively slash prices in order to boost demand in the second half of 2010.
It's not entirely clear if this pricing strategy will spill over into the United States, but in China, some vendors have already begun dropping price tags to new lows. Both Sharp and Samsung, for example, reduced their LCD TV prices by 15-20 percent during the Labor Day holiday in May, prompting local competitors to follow suit with 20 percent price cuts of their own.
There is more than one reason why this is happening. With the proliferation of LED-backlit LCD TVs, consumers aren't willing to pay as much for CCFL models. TV makers noted worse-than-expected sales in the first half of 2010, and the only way to reach their shipment goals for the year is to come down in price. And while it wasn't mentioned, one has to believe that the push for 3D models is also playing a part in non-3D TV sets holding less value (and interest) than before.
Comments are closed on this article
Vino
May 17, 2010 at 8:29am
Didn't you all just run a story about how prices are going up? was the the calm before the storm?
lostcause64
May 17, 2010 at 8:09am
My calendar always shows Labor Day in September. Must just be me...
John
Have you ever wondered why intelligence can normally be found in an individual, but runs screaming in terror from a group? Though, there are exceptions...
jaygen1
May 17, 2010 at 9:55am
It is definitely just you. They were talking about prices in China, and if you look up when Labor Day is celebrated in China, you'll see that it is celebrated on May first. Actually, in many countries, Labor Day is celebrated the first or second of May.
lostcause64
May 17, 2010 at 11:48am
Missed that in the translation. My bad for not realizing they were talking about a Chinese holiday. I sit corrected.
John
Have you ever wondered why intelligence can normally be found in an individual, but runs screaming in terror from a group? Though, there are exceptions...
Print
