Kinect Sales Benefit from Black Friday Shoppers
Kinect Sales Benefit from Black Friday Shoppers
Posted 11/30/2010 at 7:17am
| by Paul Lilly
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Microsoft this week announced that strong demand over Black Friday weekend helped bolster retail sales of its Kinect motion control platform to more than 2.5 million units since launching less than a month ago.
"We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand," said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. "With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of 5 million units sold to consumers this holiday."
By comparison, the Sony Move sold just 1 million units during its first month of sales, while it took Apple's iPad two months to record 2 million units sold.
Image Credit: Microsoft
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violian
November 30, 2010 at 12:13pm
Why would they compare the number of iPads sold vs. numbers of Kinect sold? They're 2 totally different things, inlcuding the priceranges.
Nontheless, I'm happy they're doing much better than the PS3 Move. The PS3 Move looks appaling to say the least. I think Microsoft has also done a spectacular job with their marketing division. They hosted a Kinect convention at the Mall of America a couple months ago - letting people go into showrooms and play with it. On BlackFriday, they also had a Kinect-representative at our local BestBuy answering everyone's questions related to the Kinect. Once they release a serious game for it, I'll probably get the Kinect myself.
machew100
November 30, 2010 at 7:36pm
STILL shooting for the 5 million mark? soooooooo overzealous, they'll never get that much, I don't see how it's sold as many as it has. everyone does their christmas shopping on black friday, so however many units sold as of right now (because of black friday) would be the best way of predicting sales, aka not THAT many more are going to be sold, maybe a little over 1 million more.
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