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Amazon is usually light on details when discussing Kindle sales, but this time we’ve been granted a bit more data on the holiday season. According to Amazon, the online retailer moved 4 million Kindle devices in the month of December. Additionally, eBook gifting shot up 175%. After all, you can’t give a Kindle without including a few books.
The numbers for individual Kindles were not broken down further. So we don’t know how much of that 4 million was accounted for by the $200 Kindle Fire, and how much was the $79 Wi-Fi only eInk Kindle. Although, Amazon has said that the Fire is the most gifted product on the site. At any rate, Kindle sales broke records this holiday season.
Amazon CEO Jeff Bezos commented in a statement that this explosion is good for authors as well. He explained that the #1 and #4 best selling eBooks on Amazon were published by independent authors using the Kindle Direct Publishing system. Did you give or get a Kindle this year?
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knipfty
December 30, 2011 at 9:09am
I got the original Kindle 3 years ago as a Christmas present from my wife. She just got me the Kindle Fire this time around. I love both poducts and will use them both going forward. My original Kindle for reading novels; the Kindle Fire for reading magazines and general multi-media.
Baer
December 29, 2011 at 7:40pm
I got my wife a KIndle a year ago, she loves it and takes it with her everywhere. She is an avid reader but since getting her Kindle she has not bought a paper book.
I Jedi
December 29, 2011 at 7:21pm
I just got my Kindle Fire in the mail, today. It's pretty neat, and I've been thinking about installing Cyanogenmod on it when development for the Kindle Fire becomes mature enough from X.D.A. Although, I kind of like how everything is setup, so I may just stick with what it does now. Definitely worth $200 bucks, especially if you're a college student.
gforaker
December 29, 2011 at 5:46pm
My wife gave me a Kindle Fire for Christmas. While I would have probably chosen a regular Kindle (maybe a touch for book reading) I am really impressed with the Fire. This is my first experience with a tablet and after all of the reviews about how limited it is, I am fairly pleased.
nsvander
December 29, 2011 at 5:18pm
I can tell you that one of the sales was a Wi-Fi only 6" Kindle Touch (non-ad supported), bought one for my sis for x-mas!
