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Amazon is doing everything it can to keep its ebook platform relevant, and to help do that, the Web store went and partnered with Asus, who has agreed to pre-install the "Kindle for PC" application on select netbooks and notebooks sold at Amazon.com.
"We are thrilled that customers will begin to enjoy the Kindle for PC experience right out of the box with ASUS devices," said Ben Thacker, VP Sales and Product Management, Systems Business Group, North American Channel, ASUS Computer International. "Kindle is something our customers have been asking for and by pre-installing Kindle for PC on select long battery life products, we believe we are providing our customers an even richer PC experience. Working with a customer-centric company such as Amazon and pre-installing their Kindle for PC application is a natural fit for ASUS."
The move also helps Amazon stave off what's sure to be increasing competition by a handheld tablet market on the verge of exploding. Apple's iPad is just the first of what's expected to be many tablet releases this year, and as the iPad has shown, tablets are up to the task in performing ebook chores.
So far there are six Asus netbooks/notebooks sporting the Kindle app, including the 1005PE-MU27-BK, 1005PE-MU27-BU, 1005PE-MU27-WT, 1005PE-MU27-PI, UL30A-X5K, and UL30VT-X1K.
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