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Before you know it, you'll be able to mosey down to the local Target department store and buy an Amazon Kindle; no internet use needed. The popular ebook reader has been showing up in a few retail locations for the past few months, but now we've got a date for the full-scale rollout. All Target stores will have a supply of the Kindle by June 6th.
Presumably, this will offer consumers the opportunity to try out a Kindle before they buy it. With the online only model, many people never hold a Kindle until they receive it in the mail. Target stores have been selling Sony ebook readers for years, but the Kindle has proven to be attractive to consumers even without a retail presence.
The price is expected to remain the same, at $259. We still feel like the price needs to drop for the device to be truly competitive. Do you know anyone that's more likely to buy one if they can try it first?
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Looksback
June 02, 2010 at 7:55pm
I wasn't concerned about buying my Kindle sight unseen from Amazon because they have a great return policy. Try it and if you don't like it just send it back.
In addition to reaching people to just don't shop online, I would bet that most of the Kindles that sell at Target are purchased as gifts.
Incidently, I think ereaders are all great but try to decide where you are going to get your ebooks from and pick an appropriate reader.
std error
June 02, 2010 at 7:22pm
I bought my Kindle immediately after I had played around with my sister's. It was really amazing to be able to read a 600 page book and not worry about the weight.
The instant built-in dictionary is also very cool.
bingojubes
June 02, 2010 at 7:17pm
iam waiting for my Kobo reader to come in the mail, hopefully before vacation so i can use it on the plane. when i preordered it, it was 160$, which is cheaper then the Kindle, so i hope i am not disappointed.
BrentonMcGhee
June 02, 2010 at 5:31pm
I was excited when i heard a while back that the kindle was heading to target. I have wanted one for a while but the price is just to high at $259. I think now that they are officially in target stores we will see a price drop not to far off.
