The Kids AREN'T All Right: Majority of Youth Want Macs, Not PCs
Ah, the pleasures of youth. Sunshine, summer breaks and cool Capri Suns by the poolside. It sounds like the good life, but apparently all the rays are baking kids’ brains: a new report says that the majority of American youth would prefer a Mac to a PC. What has the world come to when children are actively seeking out fruit?
The 2012 Harris Poll Youth EquiTrend study polled kids ranging from 8 to 24, and found that for the most part, they liked the kinds of things you’d expect youngsters to like: Oreos, Nickelodeon, Sprite, the Nintendo Wii and so on. But the shocking bit came in the technology portion: Apple laid a clean sweep across the category, placing tops with the iPad, iPhone and Mac line of computers. We get the iPhone and iPad – they are pretty nifty – but Macs? C’mon kids, wouldn’t you rather have an Origin PC with an overclocked Core i7-2700k processor than a pricey computer with no optical drive and a lack of configuration options?
The Motorla Xoom and brands like HTC and HP come in second in those races, and reading between the lines, Harris expects them to stay that way in the future.
"Youth of today have spending power and they also have loyalty to brands. Some of this comes from their parents, but they also make their own decisions," Youth and Education Reseach VP Regina A. Corso said in Harris’ press release. "Brands who tap into this loyalty when a consumer is a tween, and nurture it through the teen years, will have an extremely loyal customer by the time the customer is a young adult. Companies need to remember that consumers do not magically appear at age 18."
In other words, if Apple hooks kids now, it has them forever. What do you think: is the Mac going to enjoy a resurgence sometime in the future, or is Mac-mania a phase that the children will grow out of as they advance in years?
Image credit: geeky-gadgets.com
Comments
Comments are closed on this article
![]()
RaianTheFallen
January 20, 2012 at 3:16pm
Macs are pretty rad; but they aren't as rad as PCs. I think it's because kids use iPods/iPads/iPhones that they use Macs. They notice Apple makes their favourite iProducts, so they like that brand. And since they do like Apple, chances are, they'd like an Apple computer.
Maybe it's because of Mac's UI. Maybe because of the moderately lower infection rate, compared to Windows. Who knows?
As for the comment about Macs in schools, I haven't seen a Mac in a school since 2nd grade, and I'm a high school senior.
![]()
badler6545
December 14, 2011 at 11:29pm
I don't say this often, but many of the commenters here make me sick. The assumption that all teens and/or children are idiots is unwarrented and very Inaccurate. This type of generalization only brings society downwards, everyone. Being 15 myself, I am obviously much more exposed to teens than many others here, and sadly, the truth is that most kids today want OSX, but for odd reasons.
When asked why they choose OSX, they normally say something like but not limited to "It doesn't crash or get viruses." Though this type of statement is only further proving their computer illiteracy. Students in my age group, many of them at least, are in many ways brainwashed by the Apple marketing. If it's pretty and expensive, it must be better right?
So I can see where people would believe kids of all types are idiots. Truth is, many of them are, but there are lots of us who aren't either. My friend group, for example, is very liberal and computer-oriented. We program in C++, JAVA, and Python. We have created our own Technology Website (currently on hold due to final tests), we are interested and starting to educate ourselves with game design, and much more, including but not limited to lots upon lots of Computer Building/repairing.
I am normally not one to defend my age group, but come on, don't make stupid generalizations. Not all kids are stupid, just a lot of them. Also, just because they use OSX doesn't make them stupid, if they are unwilling to accept the Windows interface just because they don't want to learn something new or enhance their experience, or just because they are too ignorant to ever imagine something better than their computer, then they are idiots. (Other idiots include the druggies/stoners, but that is better put in another debate)
![]()
elena123
January 15, 2012 at 6:15am
All I got from this post:
Blah blah blah, look people most of teens are stupid but not all of them; I'm exceptional. I am so professional and know 3 computer languages at the age of 15...
I need your attention people!
![]()
ShogunMaster
November 23, 2011 at 12:37pm
It's EASY for kids to say they like Macs... Apple puts LOTS of computers into schools, so guess what, they LEARN on Macs... Parents often buy their kids personal machines and since the kids have LEARNED on a Mac, guess what they know how to use and want - a Mac...
BUT... and this is a HUGE but!!! When these kids grow up, have to earn money and BUY THEIR OWN stuff, they will quickly learn that they can BUY FAR MORE with their money by buying or... god forbid... even BUILDING their OWN PC (just try building your own MAC!!!). Anyone with just a little bit of mechanical ability can build a PC, and, if you don't have any, chances are you have a friend who can do it. The budget and selection process - heck - that's part of the fun. Try telling these kids that they now have FREE CHOICE to build what they want and can UPGRADE IT LATER and see which way they spend their money.
Sure, there will be some that stick with Macs, but MOST will realize that since they're not spending daddy's money any longer that their best bet is a ... PC.
![]()
Slycer
December 02, 2011 at 4:31pm
I'm pretty sure there are more PCs than Macs in schools.. you know why? Because they are CHEAPER.. that's the only reason.
![]()
slibinz
November 16, 2011 at 9:21am
It's really simple. Macs are designed for idiots and "non-computer-liking-people", and most kids are idiots and/or "non-computer-liking-people".
![]()
alexw1234
December 12, 2011 at 9:04pm
I want to shove a gag in your mouth, I am 14 and have built a gaming rig with a gtx 580, a intel 2600k, a gigiabyte mobo on the z68 chipsset, a vertex 3 ssd, and a 3tb seagate hdd. I triple boot linux, windows, and mac. I find most kids in my school know more about technology than the teachers.
![]()
blkpanthr
December 14, 2011 at 9:37pm
i find that this is also true from my friends' kids....they could kick my ass in technology most of the time...And i know ALOT.....
![]()
Slycer
December 02, 2011 at 4:37pm
So you think you're "smarter" to use a PC because it's harder to use? I'm pretty sure any "smart" person would rather get things done the easier way.. ever think of that?
You seem to be fooling yourself into believing you're smarter by doing something the hard way.. be careful who you call an idiot.
![]()
DR_JDUBZ
December 05, 2011 at 8:59am
PC's are easy to use, windows 7 is less likely to crash than ios!!!! people only buy macs due to the advertising power apple has, and because kids are idiots, hense why we dont let them drive, vote, buy lottory tickets, buy hookers, and drink
![]()
wlmeng11
November 30, 2011 at 5:42pm
Because an EA product goes by the same name. Then again, the Mac kids wouldn't know what the Origin client is.
![]()
RavenMkII
November 15, 2011 at 3:08pm
most people that I know believe the myth that macs dont get viruses, I have to correct them all the time with this explanation. If your making a virus or worm or whatever. What target OS would have the greatest effect? Macs with their lower world market share or Windows witch most of the worlds population and company's use as their main OS. I would go with windows where my virus would have the larges effect. That tends to open their eyes. mostly. some are just stubborn.
![]()
j814wong
November 08, 2011 at 5:46pm
Because of the iPhone and iPod, Apple is considered "hip" and popular. Most youth aren't aware of the technological aspects of the decision of wanting Macs over Windows based computers. It is a shame that the youth often don't know too much about the technology they use and interact with.
Note: I am 16 but I use Ubuntu over Mac and Windows because I actualyl care about the technological aspects and not jsut popularity. For me Ubuntu has been perfect.
![]()
CalDrumr
November 07, 2011 at 2:18pm
Once they mature a little bit, the vast majority of these kids will be able to see past the flashy façade presented by Apple and choose a real system.
![]()
Watson Harlan
November 03, 2011 at 5:59pm
Macs have sucky specs and are a pain in the A$$ to fix if they get problems, which they will. If my computer gets broken, if it is a software issue, I can fix it. Most of the people that Apple sells these computers to are people with more money than sense, like dell's adamo line, or bottled water.
![]()
Silencer
November 04, 2011 at 10:21pm
Agree, except...
I'm like you about the bottled water. I held out a long time, but my Mom started buying it, so it was in the fridge. And frankly, the tap water clearly tasted worse. Now, I buy it. I was like you though.
I'd say to you, that our country's water infrastructure isn't as clean as it was, when we were kids. If only we had better leadership. Let's fix it right, and for everybody. Just got to wait for 'Kingdom come', I think. Get the bottled water friend, you'll live longer! And, it tastes better, AND... it's portable! ...which is a plus. Of course, go cheap! (However, Speedway had some that cost just a little bit more, but the bottles were way better.) That's where I'm at with it, LOL! Take care! :O)
![]()
Tenhawk
January 04, 2012 at 8:44pm
Dude... please tell me that you're kidding about bottled water... You HAVE to know that it comes from the same source as city tap water, right? Tax Payer funded municipal water supplies. Read the labels on those things sometime, they ARE tap water. They come from the same infrastructure you're bad mouthing!
This is why kids want Macs instead of PCs, BTW. No one bothers to look up and research what they put in their bodies, so why would they bother to research the computer they use?
It must be better for me, it says so right here on the box(bottle)!
![]()
md123
November 26, 2011 at 10:02am
The water from my dehumidifier is free and puts me in an altered state of consciousness as well. I save money on water and booze. (seriously though, don't try that at home: you'll die)
![]()
Holly Golightly
November 07, 2011 at 1:06pm
What are you talking about?
Everybody knows the best water is the water that come from the sky. You do not need to touch any filthy recycled plastic. The future is about taking the biodegradeable approach. Upgrade to rain water today!
![]()
Holly Golightly
November 08, 2011 at 11:59am
Oh gosh... You take everything up the arse. I was just joking... Whatever!
![]()
Brad Chacos
November 09, 2011 at 8:22am
If you wait for acid rain, it cleans your teeth as well as refreshes!
![]()
Datrappert
October 29, 2011 at 1:23pm
Maybe they just want something that works. I have had just about every type of computer, dating back to the Commodore 64, the original IBM PC, and many PCs since then. But I like my new 11" MacBook Air more than any of them. I don't find myself spending half my time troubleshooting it, or updating the antivirus software, or downloading the latest greatest utility that is supposed to fix some Windows shortcoming. True, I also have a pretty powerful desktop PC that I use for editing HD videos, and if I were a gamer, the Mac certainly wouldn't do. But for the vast majority of users who just want to get their work done, it just works. I wish my company (a Government contractor) would switch to them instead of making me lug around my Lenovo. After all, I can run Microsoft Office on the Mac just as well.
Oh well--I'm perhaps not the ideal Maximum PC demographic, but I still love the magazine, and I am getting closer and closer to the day when I will build my own PC from scratch. But it will be for fun. As far as using it after I've built it, I'll probably still spend most of my time with the Macbook Air.
![]()
Trooper_One
November 04, 2011 at 12:27pm
Datrappert: "I don't find myself spending half my time troubleshooting it, or updating the antivirus software, or downloading the latest greatest utility that is supposed to fix some Windows shortcoming."
I don't either - and I have a Windows 7 Pro, Intel i7, and other stuff that's much more powerful than the MAC. I can video edit, program in different languages, play hardcore games, stream music/video, play bluray discs, all under one shell.
Datrappert: "I wish my company (a Government contractor) would switch to them instead of making me lug around my Lenovo."
As a government contractor, your company is trying to save a bit of money on their IT spending. All things being equal, buying a PC makes more sense than a Mac.
EDIT: Btw, I own an iPhone and it ROCKS! It does everything I dreamt of of a PDA/smartphone and then some. I have to give Apple credit where it's due.
![]()
Caboose
October 31, 2011 at 8:42am
I love how the Mac centric crowd still has this archaic view of how to maintain a Windows PC. I'm not always "updating my antivirus" or "the latest app that is supposed to fix whatever Windows problem."
It all comes down to the user. If you get a retarded user who clicks on every thing that they come across, and ventures to the extra shadey areas of the internet, yes, you will have problems. Major ones at that. But if you don't act like a G-D moron you'll be fine. But Apple seems to treat ALL their customers as such. Preventing you from being an adult and making your own choices, they hand-hold you through everything, and tell you that you can't do this or that. And don't give me this crap about the AV stuff. Apple has stated in their own support documents that you should run anti-virus software.
Most good AV apps will update themselves, and run happily in the background and never bother the user at all, unless something bad has happened.
Basically, it all comes down to the user.
![]()
Beelzebubba9
November 07, 2011 at 2:09pm
How does OS X prevent "you from being an adult and making your own choices, they hand-hold you through everything, and tell you that you can't do this or that."?
It boggles my mind that people who have very little experience with OS X invent notions and pass them off as facts.
![]()
Watson Harlan
November 09, 2011 at 6:23pm
Well, I think he is trying to state that OS X does handhold (which it does) and frankly, some people (particularly the computer savvy people on this website don't have to be told everything to do, and like certain things, like gaming, beast computers and a frankly more cost effective epic machine than an expensive mediocore laptop or "all-in-one") Just saying... and btw, macs will last a shorter amount of time than a custom desktop with an overclocked core i7, so the whole "i'm not buying a computer every year" thing is invalid.
![]()
calicowboy
December 05, 2011 at 7:08pm
osx at least the verson i tried in vmware seemed to me to be nothing more than a reworked version of ubuntu , it worked the same when i played with it , apple doesnt code there own os it seems anymore
![]()
Beelzebubba9
November 10, 2011 at 11:42am
None of this answers my question regarding how OS X prevents "you from being an adult and making your own choices, they hand-hold you through everything, and tell you that you can't do this or that."?
I'm guessing neither you nor the OP have much experience with OS X since you just seem to be echoing talking points without backing them up. If you actually worked with Macs on a regular basis you'd know that OS X offers a very high degree of customization via the command line (or scripting/the GUI) as well as a lot of built in functionality you have to resort to third party programs to get in Windows. It'll even run on an overclocked Core i7 with a bit of effort if it's hardware that's holding you back.
I know nerds like to defend the product they personally identify with as being 'best', but the truth is all of the modern platforms have their own strengths and weaknesses, and the wise person picks the best tool for the job.
![]()
bling581
October 31, 2011 at 9:53am
Yep. Since I started building PC's in 2002 when I was in high school I think I've had maybe 2-3 viruses. Sometimes they were removable, and once or twice I've had to wipe my hard drive and start over. So far my latest PC I build last November has been virus free with Windows 7. I find that people who share a PC encounter the most problems, especially families with younger kids or adults that don't know any better. I had to scold my father the other day when he told me he clicked on this sidebar add about winning something, lol.
![]()
Silencer
November 08, 2011 at 3:56am
To use a PC rightly, you either need a good tech, or have to be one. When things are right, PCs simply crush Macs. And frankly, a virus-laden PC, is about equal in power to a comparable Mac, IMO, LOL!
But currently, ya, you're always dealing with crap on a PC. But, the future, holds something new... ;O)
These five things will Currently, make PC life Easier, for Anyone: MSE + MBAM + CCleaner + DIXML, and also, NO IE! GL!
Links:
http://windows.microsoft.com/en-US/windows/products/security-essentials
or
http://www.microsoft.com/security/pc-security/mse.aspx
http://www.malwarebytes.org/
http://www.piriform.com/ccleaner
http://www.runtime.org/driveimage-xml.htm
ADD THIS!!!
http://downloads.mozdev.org/flashblock/flashblock-1.5.15.xpi
Stops the noisy-ass pop-ups from er, this, site.
![]()
Pablo54
October 28, 2011 at 8:34am
Pro PC bent on this.
If you are reading MaximumPC et. al. you already know the strengths and weaknesses of PC’s and Mac’s. The point is the vast majority of kids do not. If you venture into a typical public high school anywhere in the US you will see kids toiling on old Optiplex machines or similar boxes which, if lucky might have 1GB of RAM and a 15-inch CRT.
In a very real sense kids are being conditioned to view the PC as a slow, unreliable, clunky machine rife with software conflicts whereas the Mac, iPad, iPhone etc. are slick, “cool looking” gadgets that work (almost) all the time and work elegantly to boot.
![]()
abowlofsoda
October 27, 2011 at 10:39pm
I owned an iPhone. Left because AT&T's craptastic service. Joined the Android world. Its half-ass'd functionality is making me run back to iPhone after a year. I don't care about how I look with a phone. I'm 40 years old. I could care less what I look like with anything... I just want a damn phone that works without issues.
But I do enjoy how everyone thinks they have it all figured out. Theres no way in hell something so awful can sell so much- no matter how much advertising. Your all dillusional.
All these things are just products. You either want it or you don't. Why is there so much passionate hate today over products? Everyone wants to control everyone else- thats why. The sooner you realize that, the easier life gets when you can learn to let it all go.
Not that I have completely learned that yet. Ego. Its a damn addictive annoyance.
![]()
hackmaster
January 08, 2012 at 6:16pm
personally, i think apple needs to get over itsself. I mean, really, every thing except for windows is unix based. And really, the computers themselves don't bother me as much as the attitude the users assume- you know, the i-can't-get-viruses-attitude
![]()
hackmaster
January 08, 2012 at 6:04pm
macs might look shiny and cool now, but eventually, you're goona need to get out threre and work with REAL computers
![]()
Jerjef
October 27, 2011 at 5:31pm
I'm really not that surprised. We were all that age once and what was important to us was what everyone else our age and a little older thought was important. Apple is not about what it can do and how much better it is than Microsoft or Android, frankly no one cares. It's all about what's IN. What's fashionable, cool, trendy. What are all my favourite musicians and other celebrities using and liking?
It's not about the quality of the product. IPhones and iPads are absolutely no different than any Android equivalent. They all have touch interfaces and obscenely bloated app stores. You know what else is cool right now, playing games on consoles. All my other cool friends are on Xbox Live so I'm going to buy a 360 and play COD with them because that's cool too.
Like someone already said, they all have their place. Right now PC's are best suited for the workplace where nerdy IT guys keep them running like clockwork and for the "pretentious" PC gamers out there. Apples are for the kids who want the next iPhone because everyone has it and for the grandparent who needs an easy to use computer to skype with their grandkids.
![]()
Archangel1976
October 26, 2011 at 1:06pm
I'll be honest, I've never understood the whole Mac thing.
I'll admit, I had an iPhone. I picked it up once upon a time because I had iTunes and wanted a smartphone and a music player. I bought it to kill 2 birds with one stone. My whole reasoning for iTunes? I like actually legitimately "owning" (though, this is debatable with Apple's user agreements) the right to the music. Sorry, maybe I'm crazy, but to me? Paying a buck (now more) to get a single song that I like is pretty fair. Being able to get the song that I want and not the 10 other "filler" songs on an album to me is happiness.
And I enjoyed my iPhone for a while. Until I realized the battery life sucked ballz and I couldn't just swap batteries. Or I got aggravated with the inability to perform simple picture downloads. Everything had to be done in a roundabout way on iTunes instead of through an intuitive interface. Oh, and Apple's monopoly with AT&T, horrible pricing and crappy service. Then I needed a replacement plug for it and about choked when I saw how expensive this little adapter was. And then there were the constant updates.
Needless to say, I've got an Android now and love it. When I went to Blizzcon recently, I was able to recharge it no problem with my buddy's USB to mini-USB connector, and pick up an extra battery. The photos I took were great. My whole experience with it has been fantastic. It just works and without all the constant crap from Apple. It's as complex as I want it to be (not very).
As for Macs, my jobless buddy insists they're the cat's meow and that his having a Mac somehow makes him a graphics design genius..... when the real problem is that the wetware upstairs is not all that. I can give the guy all the tools in the world but he still treats everything like they're hammers and nails. This guy still swears by Mac as being a "graphics powerhouse", but strangely, I've never seen it do anything that I was not able to do with a "PC".
At the end of the day, what I've come to find is that Apple sells an IDEA, and quite convincingly. They sell people the idea that their product will somehow make them something more than what they already are. That is what really drives it. That owning an Apple product will "make" you "smarter and more appealing." They never directly say it, but it is implied. Like the old "I'm a Mac, and I'm a PC commercials". One is presented as a young, reasonably decent looking fellow. The other is presented as a weasel-ly, balding, "nerdy" guy in a suit.
Apple is like "Baywatch". There's little substance, but damn, lookit all the hawt chicks.
![]()
Silencer
October 27, 2011 at 10:57am
Is life simple, or complicated? Both.
Everything is a simplification, a complication, and a choice.
Just be glad, you only have to look at 'two' sides, of everything, instead of like 7...
Right - Wrong
Good - Bad
GOD - devil
Truth - Lie
Up - Down
Right - Left
Real - Fake
R - D
Cons. - Lib.
*PC - Mac*
Heaven - Hell
Two sides. Both complicated, and simple, lol! :o)
(Some more proof, that words, aren't perfect.)
Linux - Windows -/- Linux - MacOS
AMD - Intel
Aureal - Creative -/- Onboard - Creative
ATi - nVidia
I don't think that it ever ends.
![]()
bling581
October 26, 2011 at 10:01am
I think it's all about the marketing. Apple seems to popup everywhere and you hear so much media coverage about things like the iPhone and iPad so kids start to get brain washed. When I see people using computers on TV and in movies you almost always see the Apple logo.
![]()
acidic
October 26, 2011 at 9:18am
apple never ceases to amaze me with what they try to get away with.
this is just the latest thing they were granted. http://9to5mac.com/2011/10/25/slide-to-unlock-patented/
a couple weeks back they were trying to patent illuminated computer cases. http://www.tomshardware.com/news/app...lit,13609.html
there are countless others out there too. how the illuminated cases affects aftermarket lights and such? they just announced that they are working on a TV which should be out late 2012 to early 2013. they are entering the TV market. oops i mean they are INVENTING TVs. i guess these big electronic audio/video displaying devices that we have had for 50+ years are fiction. cant wait to see how it all plays out
![]()
Brad Chacos
October 26, 2011 at 5:54pm
It's not crazy for them to try to get ridiculous patents. Apple's a business, and if they can get these wacktastic patents granted, it's just another ace in the hole in the eternal quest to get a one-up on your competitors. What's crazy is that the USPTO actually grants patents like "slide to unlock" and the one for the ipad's slate design.
![]()
thechipper
October 26, 2011 at 8:14am
A mac is not that much unlike a box with it's lid closed. A kid loves to play inside a box when they're young. It's fun and exciting and you can use your imagination. When you grow up and realize you want to do more than surf some parts of the internet and check your junk mail 50 times a day you can buy a PC. I would say that in every argument I've ever had with a Mac lover their largest driving point is that they don't get viruses and that they're really fast. If you spent the same amount of money on a PC as a Mac you could have a botique shop liquid cooled beast that will have an antivirus subscription for the next 20 years. And yes... you can check your email too!
![]()
Beelzebubba9
November 07, 2011 at 3:16pm
How the heck does using a Mac limit your ability to access the whole internet? Or is this a discussion in which we just make things up about OS X that aren't remotely true?
Log in to MaximumPC directly or log in using Facebook
Forgot your username or password?
Click here for help.


















