iTunes Switching to Longer Song Previews
iTunes Switching to Longer Song Previews
Posted 11/03/2010 at 7:28am
| by Paul Lilly
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Removing some of the suckage from iTunes, Apple has begun informing music distributors that it's increasing the length of some samples three-fold, CNet reports.
"We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States," Apple said. "We believe that giving potential customers more time to listen to your music will lead to more purchases."
The longer samples apply to songs longer than 2 minutes and 30 seconds. Apple tried to push through the change back at the beginning of September but met with resistance from the National Music Publishers Association (NMPA), which argued that Jobs and Co. needed to further negotiate with music publishers.
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JlzMT
November 04, 2010 at 7:03am
...would be for them to play samples from the beginning middle and end of the song.
20 seconds here, another 20 or 30 there, and a further 20 seconds toward the end. That way a listener will have a more accurate idea of what he'll be purchasing.
BlazePC
November 03, 2010 at 2:17pm
This is long overdue. 30 seconds is squat, especially when it's the 1st 30 seconds of a song.
Roykirk
November 03, 2010 at 11:54am
This is pretty important to me. I wish Amazon would follow suit. I do not usually buy new music from bands I don't know and even from bands I do know because 30 seconds just does not give me a good enough sample.
I've been waiting for this for a while now and am glad to hear it's finally happening.
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