iSuppli: Apple TV Costs $64 to Produce
PrintMarket research firm iSuppli took a chisel and a calculator to Apple's second-generation Apple TV and what they found was a fair bit of iPad and iPod touch DNA inside.
"The first Apple TV was built like a nettop computer. The architecture was basically a stripped down, small form-factor desktop PC," said Andrew Rassweiler, director, principal analyst, and teardown services manager for iSuppli. "The second generation Apple TV is more like an iPad or iPod touch with no display. The Apple TV's A4 processor core, Wi-Fi/Bluetooth chip, and power management chip are the same building blocks used in the iPad, iPhone 4, and iPod touch."
According to iSuppli's teardown analysis, the Bill of Materials (BOM) of the second-gen Apple TV comes out to two pennies shy of $62. After factoring in the cost of manufacturing, iSuppli reckons Apple spends a nickel short of $64 on each new Apple TV box it grows.
The most expensive part inside is the Samsung A4 processor, which iSuppli pegs at $16.55. Memory adds another $14, while all the other parts cost less than eight bucks a pop.
Image Credit: ifixit.com
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maxuh
October 06, 2010 at 9:03pm
They're not calculating in the shipment costs. If made in another country like Taiwan or China, then it costs alot to ship to US. But they're still making a good profit on this. Still not quite as much profit as with the iphone or ipods though.
Teknobenji
October 06, 2010 at 12:45pm
any good, self respecting, even Apple hating geek already knows the price (or look it up without complaint because searching the web is what we do) so shut up and grow a pair.
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