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An Israeli entrepenuer formerly known as Rotem Guez has employed the unusual tactic of legally changing his name to dodge a lawsuit. His new name? Mark Zuckerberg, the same as the co-founder and CEO of Facebook. He changed his name after receiving a cease and desist order from Facebook over his Like Store, which sells advertisers "Likes" for their pages.
"If you want to sue me, you're going to have to sue Mark Zuckerberg," Guez reported told Facebook, according to ZDNet.
Guez's Like Store offers Facebook users free content if they mash the Like button for a designated company page. That goes against Facebook's terms of service, and so the social networking site shut him down. Guez responded by suing Facebook's local affiliate in Israel, claiming the social networking service refused to reactivate his profile for no "apparent, legitimate reason."
On September 1, 2011, Facebook sent Guez a cease and desist order, and then on December 7, 2011, Guez legally changed his name to Mark Zuckerberg, though it took a little convincing (see embedded video below). So far it hasn't stopped Facebook from going after him, and it certainly didn't stop the social networking site from disabling his new Facebook account using his new name.
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Trekker1091
December 19, 2011 at 8:50am
So the guy changed his name to the same as Facebook's CEO. And? Dude, there has GOT to be more than one person in this world with that name! They can't turn their account off just because they don't like the guy's name! So he changed his name to his to avoid a lawsuit. Fine, I admit that's wrong on so many levels, but they could have simply taken him to court. Now they've left themselves open to a discrimination lawsuit by this guy. He LEGALLY changed his name. Thats fine and well, but he did it to stop them from suing him over selling likes to developers, which is wrong on his part. Why don't they all just kiss and make up and agree to agree that it never happened? While they're at it, they should kill this Timeline thing because I don't know a single person who likes it!
Holly Golightly
December 19, 2011 at 8:26am
Ha haaaaaa, that is a good title: "Mark Zuckerberg sues Market Zuckerberg." Reminds me of one of those fighting game where two people choose the same character... Like in Mortal Kombat and Street Fighter. FaceBook is terrible, that is why I do not use it. My goodness, I can't believe that lady was giving him a hard time about the whole name change. It is not in the governments interest to enforce morals down their citizens throats. Although it is Isreal... So who knows. Crazy that he is going to change his family's last name to Zuckerberg too. Now that is just insane. I love it though as it has me laughing like crazy.
