Intel's 'Epic' Ultrabook Marketing Effort Gets Underway

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gamewizard

wow is it just me or is Intel trying to move away from apple slowly but surely

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bpstone

Not bad. I liked it.

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thematejka

This was a great commercial, I can't wait to see the others. It was overly simplistic, but honestly I don't think most of the population cares. The ultrabook is meant to drag potential and current Mac users to PC and say, "hey look we have a super thin laptop too, and guess what? It's fast!" That's all a lot of people care about.

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haboh

so, it's a slightly slimmer laptop. How is that faster? Commercial is dumb (what else is new..). But then again most people are dumb so guess that works out

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illusionslayer

1. It's not just slimmer. It's new and it's a new Intel product. That makes it faster.

2. When insulting other people's intelligence it's a pretty good idea to appear intelligent yourself.

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Scatter

So just because its a new Intel product its faster? lol apparently the Intel brainwashing has worked on you.

And as for thin, Apple came out with ultra thin laptops a few years ago so I suppose its finally time for others to catch up.

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Velox

Actually, Dell had an ultra light and thin laptop well before Apple. I do not recall the model but I bought it in 2002.

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Recidivist

There isn't exactly any "new intel product" here. Intel don't make Ultrabooks and the i series CPU's pre-date the Ultrabook. However, the i series CPUs in the Ultrabooks are pretty damn fast, so if we are refering to those as the "new intel product" then, yeah, that makes them fast. The rest of the spec should be on par with the CPU.

As for Apple already offering thin laptops, who the hell cares? Now you can get an "open" platform, good spec laptop for UNDER $1000.

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Engelsstaub

Under 1k -and- if they could make as good of a trackpad as the ones on MBAs I'd be down too. Honestly.

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Taffer

Looks pretty good, but doesn't even say who makes it or where to get one. Marketing fail. Needs like--Get your ultrabook from these fine manufacturers or something.

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Recidivist

The point of the ad is to market the "Ultrabook" concept, so that when companies actually start marketing their own Ultrabooks people know what the hell an "Ultrabook" is.

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illusionslayer

Why would Intel market for random computer companies?

It's not like they've ever done it before. "GET OUR NEW i-SERIES COMPUTERS FROM APPLE GUYZ."

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kris79

Wow! Who cares? When I want to watch a (yuk)commercial(yuk) several times, it's an obvious winner. I'll pick up on the brand name stuff eventually. Well done Intel! Could've played this at the Superbowl...

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