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Intel’s biggest marketing campaign in nearly a decade is now underway. “A New Era of Computing,” as the campaign is called, will see Intel spend hundreds of millions of dollars in a bid to lure consumers around the world to ultrabooks. Hit the jump and tell us what you make of the first commercial in this campaign.
“The initial TV spots are set in the American Old West, ancient China and medieval times that humorously position PCs as old-fashioned and Ultrabooks being, as the campaign theme suggests, ‘a new era of computing,’” Intel said in a news release. “‘Desperado’ [below] debuts on American television on April 6 after a world premiere through paid promotion on Twitter – a U.S. first, according to the online social networking service – two days earlier at twitter.com/intel. That’s today. The spot highlights the responsiveness and quickness of the Ultrabook.”
The initial batch of commercials includes two other TV spots: House of Flying Laptops and Round Table. The initial three commercials, according to Intel, will be released in a staggered fashion through May. But the campaign won’t be restricted to TV spots alone, as Intel plans to use “print, outdoor, online and other advertisement placements, as well as in-store and online retail campaigns.”
You can expect this marketing campaign to hit full throttle sometime around the launch of the first Ivy Bridge-powered ultrabooks.
Comments are closed on this article
gamewizard
April 06, 2012 at 11:36am
wow is it just me or is Intel trying to move away from apple slowly but surely
thematejka
April 06, 2012 at 6:54am
This was a great commercial, I can't wait to see the others. It was overly simplistic, but honestly I don't think most of the population cares. The ultrabook is meant to drag potential and current Mac users to PC and say, "hey look we have a super thin laptop too, and guess what? It's fast!" That's all a lot of people care about.
haboh
April 06, 2012 at 6:25am
so, it's a slightly slimmer laptop. How is that faster? Commercial is dumb (what else is new..). But then again most people are dumb so guess that works out
illusionslayer
April 06, 2012 at 9:07am
1. It's not just slimmer. It's new and it's a new Intel product. That makes it faster.
2. When insulting other people's intelligence it's a pretty good idea to appear intelligent yourself.
Scatter
April 06, 2012 at 11:18am
So just because its a new Intel product its faster? lol apparently the Intel brainwashing has worked on you.
And as for thin, Apple came out with ultra thin laptops a few years ago so I suppose its finally time for others to catch up.
Velox
April 06, 2012 at 1:57pm
Actually, Dell had an ultra light and thin laptop well before Apple. I do not recall the model but I bought it in 2002.
Recidivist
April 06, 2012 at 12:01pm
There isn't exactly any "new intel product" here. Intel don't make Ultrabooks and the i series CPU's pre-date the Ultrabook. However, the i series CPUs in the Ultrabooks are pretty damn fast, so if we are refering to those as the "new intel product" then, yeah, that makes them fast. The rest of the spec should be on par with the CPU.
As for Apple already offering thin laptops, who the hell cares? Now you can get an "open" platform, good spec laptop for UNDER $1000.
Engelsstaub
April 07, 2012 at 1:23am
Under 1k -and- if they could make as good of a trackpad as the ones on MBAs I'd be down too. Honestly.
Taffer
April 06, 2012 at 5:56am
Looks pretty good, but doesn't even say who makes it or where to get one. Marketing fail. Needs like--Get your ultrabook from these fine manufacturers or something.
Recidivist
April 06, 2012 at 11:49am
The point of the ad is to market the "Ultrabook" concept, so that when companies actually start marketing their own Ultrabooks people know what the hell an "Ultrabook" is.
illusionslayer
April 06, 2012 at 9:08am
Why would Intel market for random computer companies?
It's not like they've ever done it before. "GET OUR NEW i-SERIES COMPUTERS FROM APPLE GUYZ."
kris79
April 06, 2012 at 6:11am
Wow! Who cares? When I want to watch a (yuk)commercial(yuk) several times, it's an obvious winner. I'll pick up on the brand name stuff eventually. Well done Intel! Could've played this at the Superbowl...
