Intel Quietly Promoting Larrabee in China

Posted 11/03/2009 at 9:00am | by Paul Lilly

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Intel hopes to eventually make a thunderous entrance in the discrete graphics market with its upcoming GPGPU chip codenamed Larrabee, and to do that, the company needs to line up some chip partners willing to jump on board. Intel CEO Paul Otellini set out to do that recently, talking privately to several China-based videocard makers.

According to what un-named sources have been whispering in DigiTimes' ear, Intel plans to offer preferential pricing for just the GPU by itself, as well as when bundled with other Intel products. This is a similar strategy to what Intel has been doing with its Atom platform, and it remains to be seen how many graphics partners will warm to Larrabee in this manner.

As it stands, some first-tier graphics card vendors are a bit leary about Larrabee on fears that the first release may end up buggy. But within the next couple of years, vendors expect Larrabee will be able to hold its own against what AMD and Nvidia have to offer.

Image Credit: Intel via Engadget