Intel CEO: We're Going to Win the Tablet War
Intel CEO: We're Going to Win the Tablet War
Posted 10/13/2010 at 6:46am
| by Paul Lilly
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Intel CEO Paul Otellini wasn't about to mince words when talking about tablets and the job Apple did bringing the category back to life with its iPad. At the same time, Otellini also gave fair warning to all involved that Intel has every intention of dominating the tablet space, just as it has the netbook/nettop segment.
"I know the big question on everyone's mind is how Intel will respond to new computing categories where Intel currently has no presence, specifically tablets... We think tablets are exciting and fully welcome their arrival," Otellini began. "Apple has done a wonderful job reinventing the category. Will they impact PC sales? Sure, at the margin they probably will."
And that's where the praise ended.
"We will use all of the assets at our disposal to win this segment," Otellini declared. And when you're talking about $11 billion quarters, Intel has plenty of assets to throw around. It all starts with Oak Trail, Intel's Atom processor derivative aimed at tablets.
"We have very good silicon with Oak Trail," Otellini said.
Image Credit: Intel
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hades_2100
October 13, 2010 at 9:37pm
Holy cow... Stop talking about it and just do it!
Seems every day we have a new tablet announced. Well.. Where can I buy one? Hurry up!
Zachary K.
October 13, 2010 at 3:11pm
intel is not at fault, if we base it on hardware, Intel with their x86 wins, its windows 7 no being optimized for tablets that is hurting Intel's tablet market. and if not windows 7, whats left? android and iOS, and you might as well use ARM because cheaper and less power hungry.
i would love to see a ion based tablet with tablet optimized windows 7. bring around a roll up keyboard and wireless mouse for mobile gaming, TF2....do want!
s3th
October 13, 2010 at 12:09pm
I'm loving the competition of tablets for the crown, but then again I'm tired of the competition. I wish their wasn't all this uncertainty about OS's, Hardware, Software. Stop saying your going to dominate the tablet space and do it already. When someone releases a reliable, fast, and reasonable priced tablet I will be happy.
PCIV
October 13, 2010 at 7:17am
Unless Android or iOS runs off x86, or Windows steps up their tablet game immensely, Intel will not have a major share of the Tablet market. The thing about tablet is that it has to be about the experience. And the experience is delivered by the software, not the hardware. Sure, slow hardware will hurt the experience, but if Win 95 can run off a 400mhz cpu, there's no reason a tablet interface can't run excellently off a 1.6 atom.
DJSPIN80
October 13, 2010 at 9:20am
Hardware is as just equally important. If your hardware is slow, then your tablet experience will suck. The hardware needs to be optimized as much as the software.
However, intel will have a difficult time capturing the crown on this one for several reasons:
1) ARM has been at the forefront of licensing low-power processor designs to companies like Apple (the A4 is based on the A7 design, I think).
2) intel needs to update its ISA for this one. ARM designs are RISC heavy, which is why it can run fast on processors running at 600Mhz. intel has banked on CISC (x86) designs heavily - sure, newer procs do a hybrid CISC/RISC processing, but in the mobile environment, scaling wide yields more benefits for the battery than scaling high.
3) Much of the software for the tablet 'experience' is mostly vectorized code. ARM has capitalized on this.
4) Seriously, the Atom sucks. It's still an x86 processor without OOE (out of order execution). They need to switch to a new ISA for mobile, make it RISC ISA that has rich optimizations for vectorized code plus FPU operations.
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