With CES kicking off later this week, expect a deluge of nifty product and technology announcements, not all of which will ever see the light of day. One that likely will, however, is a joint collaboration between Intel and Adobe to extend the Flash platform over to your living TV using Intel's Media Processor CE 3100.

"The Intel® Media Processor CE 3100 is a highly integrated solution that provides a powerful, yet flexible technology foundation that will bring to life the high-definition capabilities of Adobe Flash," said William O. Leszinske Jr., general manager of Intel's Digital Home Group. "Our effort with Adobe is poised to accelerate a rich, yet relevant Internet experience on the TV that will provide consumers with access to a growing number of Flash based applications that will ultimately be enjoyed across a number of screens seamlessly, from the laptop to a MID and now the TV."

Intel said it plans to ship the first CE3100 devices with support for an optimized implementation of Adobe Flash Lite by the middle of 2009 at the very latest. Should that happen, it would be a boon to streaming content providers like Hulu and could help bring online streaming videos on living room TVs into the mainstream.