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A survey by Wakefield Research reveals that most American consumers are still in the dark about LEDs, so Ikea has made it the company's mission to enlighten them by selling lighting products that are LED-only. The bold initiative is being rolled out over time. Ikea's goal is to switch its full lighting range to 100 percent LEDs by 2016, which means the furniture store will sell only LED bulbs and LED lamps.
"LED is a light revolution. With household electricity bills continuing to rise rapidly and global energy consumption increasing, a small LED bulb can have a very big impact. It uses much less energy than a traditional bulb and brings a lot of home furnishing potential to the home. Building on our belief that everyone should be able to afford to live more sustainably at home, we will make sure our LED prices are the lowest on the market," says Steve Howard, Chief Sustainability Officer, Ikea Group.
The advantage of LED lighting is that it lasts much longer than traditional fluorescent light bulbs and consumes far less energy, especially over the long run. Energy savings comes at the cost of higher up front pricing, though Ikea claims it will sell LED light bulbs at the lowest price on the market, making it a more affordable option for the average consumer.
Getting back to the survey, Wakefield Research found that only 27 percent of Americans realize that LED bulbs can last 20 years, and only 34 percent understand that they use less energy.
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Comments are closed on this article
FrancesTheMute
October 04, 2012 at 12:24pm
For some reason I thought they had already done this? Maybe it was the policy for California based Ikeas and it's now expanding to other parts of the country.
zepolnavi
October 02, 2012 at 5:15pm
i$ a $uper bu$ine$$ a few as Sylvania and Philips G.E.....Will it be the war of the LED Light????...........similar to the smartphone war????......G.E perhaps sue IKEA for infringing on its patents and copy the form of an LED light???, we will not know until 2016 ....jajajajaja
zepolnavi
October 02, 2012 at 5:15pm
i$ a $uper bu$ine$$ a few as Sylvania and Philips G.E.....Will it be the war of the LED Light????...........similar to the smartphone war????......G.E perhaps sue IKEA for infringing on its patents and copy the form of an LED light???, we will not know until 2016 ....jajajajaja
zepolnavi
October 02, 2012 at 5:14pm
i$ a $uper bu$ine$$ a few as Sylvania and Philips G.E.....Will it be the war of the LED Light????...........similar to the smartphone war????......G.E perhaps sue IKEA for infringing on its patents and copy the form of an LED light???, we will not know until 2016 ....jajajajaja
Benjo
October 02, 2012 at 6:42am
I still see so many folks using incandescent lighting. It was a hard sell convincing them to switch to CFL bulbs! In our house I would probably use LEDs in non-traditional fixtures and accent lighting.
Our current energy use is low enough that we are hitting the bottom cap on our utility bill. Plugging our electronics in power strips and remembering to turn off the lights has made the biggest impact.
John Pombrio
October 01, 2012 at 12:19pm
About time. I have bought a half a dozen LED lamps from IKEA. I use them for background lighting for the monitor and TVs, Reading lamps and keyboard and mouse lighting. I use LED rope lights from Orangetreetrade for outdoor and stair lighting.
