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Sure it's a blatant publicity stunt, but we don't care, watching boutique system builder iBuyPower chuck a laptop off the roof of a building is two parts awesome and one part informative. How so? Well, it gave iBuyPower the chance to demonstrate exactly how durable solid state drives really are (and the awesome part is self explanatory).
In a three-and-a-half minute YouTube video, reps from iBuyPower first drop a laptop from about waist high onto a carpeted floor. It was enough of a drop to kill the laptop, but not the Intel SSD, which loaded just fine from an external enclosure.
Kicking it up a notch, the duo then flung the laptop from the roof of a building, giving it a nice backspin in the process. As you might imagine, the notebook was in pretty poor shape afterward, but once again, the SSD managed to one-up gravity and load just fine
Determined to kill the SSD, the team finally took the PCB with NAND chips out of the metal casing and whacked it with a hammer several times, using both sides as if inspired by Dexter. We won't spoil the ending, but let's just say it's worth a few minutes of your time to see what happens.
Comments are closed on this article
D00dlavy
June 16, 2010 at 2:32pm
1) I have had three PCs from iBuyPower (one of them for my dad) and each have been agreeable. No major gripes. I'm happy and will continue to get my gaming PCs from them. And yes, I will go with SSD (my current PC has a Kingston SSD drive and it screams... plus I don't worry about hard drive failure any more).
2) Why do lonely nerds always have to comment on a chick in a technology video? This isn't about looks or sex appeal... it's about SSD drives and iBuyPower. Stay on topic or, sure, make a comment and betray the fact that you sleep alone or at least have to trumpet your dick. Better yet, go outside and you’ll see five or ten girls who look like her in ten minutes. One of them may tolerate your presence.
3) I noticed the building. It looks nicer inside than I expected iBuyPower to look. I thought all niche PC makers were starving?
tri8gman
June 16, 2010 at 6:40pm
1) That doesn't eliminate the potential for hard drive failure, it only removes some of the points of failure. You know that a clicking drive is often a controller fault? An SSD is one big controller. And nothing stops a surge from 100% being able to touch your stuff. Recovery is also impossible by comparision to a platter-based drive.
2) Did you skip marketing? "Sex sells." Agreed it's kind of "meh" to comment on the fact they're putting some sex appeal into it, but don't deny that it's used. A LOT. And do NOT tell me there are plenty of tech-savvy women out there who look like that. Good looks usually take maintenance, and being a "nerd" generally means being absorbed in a particular topic (which leads to time sacrifices). I don't argue that it's not a stupid comment, I argue that it's hard to find a woman who's as dedicated to tech as guys can be. I'll concede that I'm persoanlly intolerable because I can't tolerate their personalities and bullshit. :)
3) Why would a building physically degrade with the business?
winmaster
June 16, 2010 at 1:57pm
Ibuypower laptops cannot survive a drop from waist high.
Also, they have hot employees.
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SPAM filter?
tri8gman
June 16, 2010 at 1:46pm
That laptop was REALLY shitty to not turn on after a drop onto the carpet like that. I've dismantled my laptop multiple times in addition to having shit happen (like drops)... still turns on, and my MECHANICAL hard drive is still fine after about 4 years now.
My friend is much worse as he doesn't take ANY precaution with his laptop. It still works, with visible body damage... and the hard drive hasn't given up, either.
Peanut Fox
June 16, 2010 at 9:42am
I like how IBP brought that around full circle that because Intel SSDs are so much tougher, it makes them the best bang for your buck.
Neufeldt2002
June 16, 2010 at 8:17am
Hate to play devil's advocate, but it would be very easy to swap the drive off camera. The only way I would truly believe that the drive is that tough is if it is a continuous feed. Also, I agree she is hot.
